Did you know that interactive emails that allow recipients to take surveys directly in the inbox generate 520% higher user response rates compared to emails that redirect recipients to a website landing page via a link? It’s true. Interactive content in emails actually increases conversion.
There are many other types of interactive elements that can be added to emails to increase engagement.
Key findings:
Interactivity in emails involves actions performed directly in the message, eliminating the need for recipients to leave their inbox. Animated GIFs and countdown timers don’t count as interactive content, but embedded polls, voting, product presentations, gamification, and more do.
Interactive content in emails not only attracts and engages recipients, but also simplifies data collection, improves usability, and differentiates your brand in a crowded marketplace.
Benefits of Using Interactive Content in Email Marketing
Enhance your marketing campaigns america cell phone number list with interactive content that engages and converts. Learn how these strategic interactive elements can boost your marketing efforts, including:
Increased email engagement: Interactive elements such as polls can be more effective in capturing recipients’ attention than static content;
Simplify data collection: Interactive emails effectively collect audience data, such as feedback from surveys or preferences, which are essential for optimizing future email campaigns and products;
Improved user experience: Engaging or useful interactive experiences can improve brand perception. Positive experiences build loyalty and increase the likelihood of conversion;
Brand differentiation and awareness: Unique, interactive email content can help you stand out and increase brand awareness. Subscribers are more likely to share this engaging content, further expanding your reach.
Increased conversion: Taking actions directly in an interactive email reduces the number of steps, saves recipients time, and increases conversion.
Types and examples of interactivity in letters
Interactive email marketing turns standard messages into dynamic interactions right inside the inbox. In this section, we will look at different types of interactive elements that not only easily engage subscribers but also increase conversions.
1. Measuring Star Ratings and NPS Scores
Understanding how
customers perceive your 14 bedste contractor marketing & advertising idéer products and services is essential to sustainable business growth. This is not a one-time event, but requires ongoing monitoring. Consider using NPS (Net Promoter Score) or star ratings in your emails to stay on top of things.
(Source: Letter from Stripo)
Please note that NPS surveys can be agb directory create in Stripo without any coding. You don’t have to be a Stripo user to do this. The interactive email elements you create are fully compatible with any email service provider (ESP) and email client, ensuring that all recipients can participate in the NPS survey directly in the email. This will allow you to continuously track their responses.
2. Built-in surveys and formsy
As mentioned above, embedded interactive forms and surveys can increase user response rates by 520%.
