10 ways to monetize a podcast

This means that all marketers , from those just starting out to those. Who have already had establish shows for some time, are probably looking for ways to monetize their content. In this post, we will cover 10 strategies that will help you monetize your podcasts and achieve a high ROI.

Finding sponsorship deals involves finding brands or businesses. That want to take advantage of your audience and giving them space and time to run an ad cashapp database on your show. Costs depend on the advertiser and your broadcast statistics, but the average cost is $10-$50 CPM (cost per thousand impressions), with higher prices going to shows with higher listenership.Dax Shepherd, host of Armchair Expert, uses this strategy and features sponsor ads on his show. Some ads are read by the host, i.e. Shepherd himself, and others are voic by the advertiser. The snippet below is an ad from a recent podcast episode.

 

2. Become a sponsor of another podcast

Becoming a sponsor for another show is the same as understanding your target audience finding sponsorship deals, except instead of promoting a brand or business, it’s another podcast that’s being advertis. You can record these promos yourself, or the podcast can host its own pre-record ad.

►3. Join an advertising network

Joining an ad network helps you monetize your podcast just like you would by finding sponsorships, except the network does the work for you by helping you find sponsors in exchange for a portion of your ad revenue.

 

►4. Sell display merchandise

Listeners who enjoy your show are likely interest in purchasing cyprus business directory podcast-relat merchandise, such as t-shirts, stickers, and other novelty items. Doing this is a great way to monetize your podcast with merch sales, as well as give your listeners an additional way to connect with you and your show.The CEO School podcast, hosted by Suneera Madhani, sells show merch, from candles to planners to mystery boxes.

If you have an established audience, chances are many listeners. Are willing to pay for additional opportunities to hear from you. That’s why a great way to monetize your podcasts is by offering exclusive premium content that requires a fee to access.