There are two different types of traffic you can have, organic and non-organic. which can come from everywhere: email, social mia, organic search, backlinks, and the list goes on.
Non-organic traffic can be a little harder to come by. So when creating non-organic content, you want to make sure it will drive results. However, that’s easier said than done when it comes to figuring out what works for your business. In this post, hear from HubSpot’s content strategists and marketers about the types of content that bring. The most non-organic traffic as inspiration for creating your own.
Data-driven content
Pam Bump, director of audience growth marketing and overseas chinese in worldwide database writer for HubSpot’s blogs, says she often sees solid non-organic traffic from email and social mia to blog posts that feature recent industry statistics or figures. Bump says, “People love to share, link to, or read new data that impacts their career, industry, or lives in some way. The data-driven content you share can be relat to general industry trends, stats summary posts (like this one), and data comparison pieces, like this one on Millenials vs Gen Z, written by Bump herself.
If you have the means, it’s worth considering retweets with quote running internal experiments and publishing your own original data. This can help you generate referrals and backlinks from other websites as non-organic leads and build your domain authority. When HubSpot does this, Bump says, “A crible website might include our data and say “according to Hubspot” and link back to our original data post because it simply has information that readers can’t get anywhere else.”
Content with quotes and interviews
Along the same lines as data-driven content. People want to cyprus business directory learn something from what you have to offer. Especially if they’re learning it from experienc industry leaders and professionals. Bump offers an article titl Marketing Trends to Watch in 2021, According to 21 Experts as an example. It was written by MOZ CMO Christina Mautz and includ quotes from renown industry leaders. The piece was shar on HubSpot’s social channels and emails. And has since receiv a significant number of views from non-organic sources in just three months.
