The question that remains is: what do they have in common to be part of the ranking? To answer it, we review all the 2020 itions and found some common points. If one thing was clear, it was that, in this atypical year, video ads allow brands to be close to their consumers, inspire them, entertain them and accompany them in a time mark by confusion.
Here are the 5 lessons we learn from those who did it best so you can take their experience into account when planning future campaigns.
The power of hopeful messages
In the midst of the pandemic, many brands transform their video campaigns into messages of encouragement. One of the most view was the one launch by Coca-Cola in Mexico, which obtain more than 82K views, as well as the one by Santander bank in the same country.
In some cases, brands spoke directly to citizens, highlighting the strengths of market culture. The creative work of BCP Peru and the “Costumbres Argentinas” of the Quilmes brewery in Argentina are worth discovering .
Humanize the brand and recognize talent
Bringing the brand’s values closer to consumers was truemoney database one of the creative resources that the Colombian company Nutresa us to celebrate its 100 years of history and the result was as successful as its business: the advertisement became the most view in September. In Mexico, meanwhile, where coffee culture is part of the national identity, Nestlé creat a campaign to thank the coffee growers who bring the daily coffee. Along the same lines, thanking those who go to work when everyone had to stay at home was another trend that was detect in campaigns throughout the region.
In Argentina, the Molinos and OSDE health social work initiatives stood out , where the heroes were the doctors; Banco de Chile paid tribute to those who go out to work and DiDi, in Mexico, applaud those who keep the city alive despite the pandemic and took advantage of the opportunity to communicate its support actions.
Support gender equality and help raise awareness
Improving gender representation in advertising is one understanding your target audience of the great challenges of this century. In this review of the most view advertisements, Mexico and Peru were the countries in the region that concentrat the most creative works to raise awareness.
Among the most view ads, good examples were those of the banks BCP-Banco de Crédito del Perú and Banco Interbank Perú. In Mexico, the Little Village commercial manag to combine a complex reality with humor and thus become the second most view ad in March.
Accompanying the new nes of consumers
Lockdown completely chang habits and generat a digital cyprus business directory acceleration that was evident in all aspects of daily life: from how we entertain ourselves and exercise to the way we shop and bank. Fac with this new normal , some brands took advantage of their YouTube channels to join video consumption trends during confinement .
In Argentina, Rexona call on host Jessica Cirio to get everyone to start practicing Zumba at home, and Matarazzo explain step by step how to prepare noodles with green onion and mushroom sauce. Along the same lines, Unimarc Chile call on chef Ignacio “Nachito” Román to show how to make a lemon pie. In Peru, Sal creat a tutorial on how to make a bohemian braid using one of its hair styling products.
