5. Grow your social media presence.

Social media is a powerful and essential marketing channel. A strong online presence is crucial for building brand awareness and attracting quality franchisees. It also allows you to engage with customers and manage your reputation by responding to questions or complaints. Establishing a positive social media experience is vital for attracting new customers.

6. Use paid digital marketing.

Advertising allows your franchise to attract potential customers. From paid social media marketing to paid advertising, many online options exist to reach your target audience. Depending on your goals and target audience, individual franchise locations can implement paid marketing strategies nationally and locally. Paid digital marketing has highly targeted features so you can effectively pinpoint potential customers.

Read More: Why Hire a Digital Marketing Agency

7. Create a content marketing plan.

Content marketing is an essential part of any marketing plan. But it’s not solely about blogging. Today, content marketing includes infographics, videos, testimonials, case studies, podcasts, user-generated content, social media marketing, eBooks, and email marketing. Content positions your brand as an authority while providing value to customers and improving the consumer experience.

For content marketing, it’s important to define goals, create a content plan, and track everything. As with other parts of the business, the franchisor typically provides the strategy, tools, resources, and plan for content – and the franchisee executes the plan.

Read More: 6 Reasons to Hire a Professional Content Writer

8. Start an email marketing campaign.

About four billion people use email, making it another excellent way to target your customer base. The key is to generate a valuable list of contacts. One way to effectively generate contacts is through digital marketing measures like paid ads and social media advertising effectively generate contacts. The offers you make to your email list should be relevant and compelling.

9. Incorporate AI.

Since artificial intelligence is already on the rise, incorporate it into your franchise marketing plan now – before it becomes a must-have marketing feature. One of the easiest and most popular ways to implement AI is to use a chatbot on your website.