What Is a User Rating System and Why It Matters
A user rating system for email databases is a method of scoring or ranking subscribers based on their behavior and engagement levels. This system helps email marketers identify who their most (and least) active users are, allowing for better targeting, improved deliverability, and more effective campaign performance. Instead of treating all subscribers equally, a rating system lets you prioritize communication, clean your list smartly, and even re-engage users before they become completely inactive.
Steps to Build a Subscriber Rating System
Creating a user rating system doesn’t job function email database have to be overly technical. With a few key metrics and a consistent process, you can begin ranking subscribers and using that data to shape your email strategy.
1. Identify Key Engagement Metrics
Start by defining what access to quality candidates engagement means for your brand. Common metrics include:
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Open rate: How often a user opens your emails.
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Click-through rate (CTR): Whether the user clicks on links in your email.
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Recent activity: How recently the subscriber engaged with any email.
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Conversion actions: Purchases, downloads, sign-ups, or any action that supports your goals.
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Replies or surveys: Any interaction canada cell numbers outside clicks, showing deeper interest.
Assign point values to each behavior. For example:
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Open = 1 point
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Click = 3 points
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Conversion = 5 points
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Reply/Survey = 4 points
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No activity in 90 days = -3 points
2. Create Subscriber Tiers Based on Scores
Once you assign points, group users into engagement tiers:
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Highly Engaged (Score 10+): Opens almost every email, clicks often, likely to convert.
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Moderately Engaged (Score 5–9): Interacts occasionally, still responsive.
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Low Engagement (Score 1–4): Rarely opens, hasn’t clicked in a while.
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Inactive (Score 0 or less): No interaction in 3+ months.
This allows you to personalize messaging—reward loyal readers, retarget quiet subscribers, and clean out the inactive ones periodically.
3. Automate Scoring with CRM or ESP Tools
Use your email marketing platform (like Mailchimp, ActiveCampaign, Klaviyo, or HubSpot) to track engagement and assign scores automatically. Many platforms support tagging or custom fields that can update based on user activity. If your provider doesn’t support automation directly, export your list into a spreadsheet or CRM, apply your scoring formula manually, then re-import.
By establishing a subscriber rating system, you gain deeper insight into your audience and can run smarter, more targeted campaigns. This system helps prioritize engagement, improve segmentation, and ultimately increase ROI from your email marketing efforts.
