Every sector – whether industry, IT, software or pharmaceuticals – has its own trend topics, which sometimes lead to comprehensive changes in markets and companies. Just as Industry 4.0 represents a major change for industry, the same was and is true for cloud computing in the IT sector. Behind this are often new, radical approaches and methods. These methods break up tried and tested methods and require a rethink. However, such a rethink takes time.
First of all, it is necessary for people
to understand the topic and its guatemala phone number list opportunity. This requires comprehensive educational work by companies, associations, institutions and sometimes even government agencies. And this cannot be done without content marketing. Companies that are to invest in equipment, systems, software and people must first understand the idea, recognize the potential for their company and gradually specify their needs. And this is precisely where the opportunity lies for B2B marketers to use content marketing to bind customers and interested parties to their company at an early stage.
Tools and channels for content marketing
How do you educate people about a topic that is completely new to the target group? First of all, it is important to build awareness and offer sources where people can find out more about the topic. At the moment, however, it seems as if associations and institutions are primarily taking on the role of educators for Industry 4.0.
BITKOM, VDMA and ZVEI have can ai voicebots handle inbound calls for scheduling car service appointments? created an information platform on Industry 4.0 , including a blog . This platform explains the background to the vision of Industry 4.0, shows potential and provides recommendations for implementation.
In an Industry 4.0 forum run by the VDMA
The association supplements the information platform with details and links selected subject areas with Industry 4.0. In the XING group, on the other hand, members can exchange information directly with one another and discuss technical matters. And the Pinterest board on Industry 4.0 provides informative and useful infographics.
While the ZVEI and VDI provide the target fb users groups with background information in specialist articles on Industry 4.0, Siemens offers its own Industry 4.0 special . And the white paper from the Federal Ministry of Education and Research provides comprehensive information on the future vision, competitive advantages and effects on work.
