In addition, it can help you plan actions and improve your company’s results, making it more sustainable and competitive. Here we go!
What is a customer database?
A database is a storage location for valuable information about your customers that is relevant to your business.
Some information about people (knowing who they are, their personal details such as email, phone number and address, as well as a record of their latest purchases and orders, for example) helps to expand your business and give a strong boost to your sales .
This is why customer registration is so important: it is a powerful tool for collecting data and analyzing your buyers’ profile .
The type of information you can request varies according to the usefulness it will have for your company and your marketing strategy . In other words, depending on your segment and the profile of the clients you serve, you will decide which fields you are interested in including in your database.
How important is?
Having information about your audience, from contact information to their preferences, allows you to take profitable measures and act intelligently in managing your business.
Databases can be useful for targeting a marketing campaign, defining more appropriate strategies, or gathering the contacts of both your clients and suppliers and sending personalized messages, for example.
A suitable database offers the possibility of recovering old or undecided customers, offering personalized promotions that respond to each type of buyer or even creating products specially designed for them, increasing your sales through techniques such as email marketing , telemarketing and remarketing, keeping your customers and prospects informed about your news and special offers and much more.
How to create a customer database?
Now that you understand what it is and why it is considered so essential for an effective business strategy, you are probably wondering how to implement a database in your business, where to start?
The first thing you should keep in mind norway mobile database when creating a database is that through good management you will ensure that the information is reliable and well organized, a substantial factor so that all your actions have positive results .
Below we present the steps you must follow to have an infallible customer database.
1. Define the type of information that will be stored in the database
Create a sign-up form based on what you need to know about your audience . Information like full name, phone number and email are almost mandatory, however, if you want to take action on the birthday of your audience, you must know their date of birth; if you want to send correspondence, you will need to have their address. Therefore, analyze which additional data is relevant to your company.
2. Keep information up to date
It is extremely important to make constant updates to the database in order to ensure that the records are always correct. For example: it is common for people to change their phone number, address, email, company and position. Therefore, keeping the data up to date means greater effectiveness of your actions .
3. Determine where and how you will obtain the information
There are a multitude of channels and methods available here, so you should consider which ones are most appropriate for your business strategy. Here are some ideas:
– Conduct surveys via email or social media
– If you have an e-commerce site , request information during the purchasing process
– Promote contests, raffles and promotions in which the requirement to participate is the sending of specific data (example: name, age, gender, city, email, phone number, last product purchased, etc.)
– Make calls to action on your blog or website so that people subscribe to your newsletter
via email – Create quality content accessible through user registration
Remember that there are other metrics capable of collecting data through your channels.
On your website you can analyze who be prepared for an illness – basics of successful self-employment visited your page, what sections or products they viewed, where they came from, how long they stayed on your page and more.
On social media, in addition to analyzing the profile of your followers, you can study the impact that each type of publication had on people interested in your proposals.
4. Choose an efficient database management system
Many companies make the mistake of not centralizing information in a single database. There are several programs and applications that manage the database; try to choose the one that has the best cost-benefit for your company and that, on the other hand, fits your specific needs. To cite an example: choosing the one that offers support in Spanish and has a simple-to-use interface are surely factors that adapt to the reality of your organization.
Valuing and leveraging the information you obtain from your audience is very important to enrich the customer experience, improve your chances of loyalty and increase your sales.
On the other hand, the lack of maintenance belgium numbers , monitoring and control metrics can generate great complications for your organization, affecting your processes and impacting practically all areas.
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