And why don’t we use technology to our advantage and update ourselves by taking an online course? Well, that’s why today we bring you a list of excellent digital marketing courses that are online.
In this list you will find some basic courses for those who want to enter this world and you will also discover some more advanced courses, if what you need is to be up to date with new technologies and tools.
Find out how to improve your strategy right now!
1. Online Content Marketing Course
Rock Content University launched a very complete course on content marketing, completely free of charge, with which you can certify your knowledge on the subject in 10 modules. The videos are directed by the founder of Rock Content, Vitor Peçanha, a huge reference on the subject in Latin America, especially in Brazil.
2. Basic online Digital Marketing course
Offered by Google Activate, this online digital marketing course is free and consists of 14 modules in a total of 40 hours, making it a fairly complete course.
It includes video lessons, a text version, complementary activities and 14 tests, one per module, except for the last one, which covers the content of the entire course and if you get 75% or more correct, it gives you access to the final certificate.
The certificate is issued by IAB Spain, the association that represents the advertising and digital communication sector in Spain.
The course covers the fundamentals of technology, mobile devices, SEO , SEM , web analytics, e-commerce , social media , entrepreneurship, among other things.
3. Web Analytics Course
This is another excellent course offered by Google Activate. In this course you will learn the basics of web analytics, you will also learn how to analyze and interpret a site’s traffic data and configure Google Analytics . You will also see how to create reports and learn tools to improve the position of your website.
The course is divided into 9 modules spread over 40 hours, with 9 tests for each module and a final test that will give you access to a diploma issued by EOI (School of Industrial Organization) and Google.
4. Electronic commerce course (E-commerce)
The third of the free courses offered by Google Activate will allow you to obtain general knowledge in all areas of E-commerce such as mobile commerce for example. You will also see the types of electronic commerce, how to apply social networks to e-commerce and digital advertising , as well as search engines applied to this area, among other topics.
It consists of 8 modules with a test for each one and a final test so that you can obtain your certificate issued by EOI (School of Industrial Organization) and Google.
5. Cloud Computing Course
The last of the Google Activate courses we recommend is this one, which shows you how to access your information on any device securely, innovating and reducing your costs.
There are 7 modules in approximately 40 hours and 7 assessments. At the end of the course you will be able to obtain your diploma issued by EOI (School of Industrial Organization) and Google.
6. Inbound Certification Course
This Inbound Marketing course offered by HubSpot Academy is available in several languages and is one of the most comprehensive free courses we can find.
In 12 classes, he covers the 4 stages of the inbound methodology , from how to improve your website and understand the structure of a landing page, to making the most of your inbound sales skills.
At the end of the course, you will take a test that covers all the course content and upon passing it, you will receive the certificate issued by HubSpot Academy.
7. Online Digital Marketing Specialization Course
This course offered by Coursera is actually a combination of 5 shorter courses. It is not a free course, but they do offer you free access for 7 days. After this period, you have to make a monthly payment. It is up to you how long it takes you to complete the course.
The course covers the pillars of digital marketing, social media strategies, digital advertising with Google AdWords, programmatic media buying and, as a final project, a specialization in digital marketing.
The modules are independent, you can do only the ones that interest you.
8. Introductory course on Business Intelligence and Big Data
This free course is now in its second edition and is offered by the Miriada course site, which addresses this technological revolution in a very didactic way.
It will provide an introduction to Business pakistan mobile database Intelligence, providing information on what it is, the architecture of these systems, the main Business Analytics methodologies and trends in the area.
In this course you can also obtain a certificate.
9. SEO Course: Natural positioning in search engines
Knowing about SEO is essential for any professional in the area and once again on the Miriada platform we find a very good course.
This course will help you master the basics and give you the tools to create a good SEO strategy. You will learn about keyword planning, content optimization, link building , semantic markers, SEO for E-commerce and mobile strategies.
All this in a 6-module course, distributed over approximately 18 hours, which will allow you to obtain a final certification.
10. Digital Marketing and Social Media Course
This course consists of 3 independent modules. The first one deals with social networks, the second one with SEO and Adwords and the third one with E-commerce. The advantage is that you can have a tutor who will accompany you throughout the process.
The course gives you access to the certificate issued by IIEMD (Spanish International Institute of Digital Marketing).
11. Course to create your digital marketing plan in 6 steps
Offered by Tutellus, this free course how important is free time to you – analysis and tips consists of 35 chapters spread over more than 3 hours of course, where the basic concepts for creating a successful digital strategy will be addressed.
12. Social media course for beginners
To obtain certification, an evaluation is required.
13. Community Manager Course
In this course you will be able to learn more about the professional profile of a Community Manager and also about Social Networks. You will learn to manage campaigns to improve the online reputation of your brand. Use videos and extra material.
Upon completion, you can obtain a diploma from the Spanish Association of Social Media Professionals.
There are other paid digital marketing courses on the same platform.
These contents may also interest you:
5 unmissable content marketing courses; the first one will surprise you
35 online social media courses that will help you get certified
Facebook courses so you never stop learning
LinkedIn Learning: Get to know LinkedIn’s course platform
As you can see, there are many possibilities belgium numbers to expand your knowledge and enter the world of digital marketing.
Have you already decided which online digital marketing course you are going to start with? Tell us in the comments.
