Taking advantage of Google Analytics features for blogs will allow you to know, with certainty, the
receptivity of the audience to your content and the effectiveness of the techniques of attraction to you
r site, among many other things.
Basically, this Google tool will help you protect and guarantee your investments , both
money and effort, in Content Marketing strategies .
In this Inbound Marketing methodology , the corporate blog is a central element, from which the flow
of valuable content nutrition is derived, so it is essential to measure its performance.
For this reason, below we will explain 9 valuable techniques to analyze your blog and, in general, the
performance of a digital strategy through Google Analytics .
Attention!
1. Compare unique users to sessions
Logically, every marketing strategy in the mexico telegram data digital world seeks to have many
users read the brand’s content.
To analyze whether this actually happens, it is important to take into account different metrics ,
including the number of unique users.
Luckily, the analysis of this indicator is one of the features of Google Analytics for blogs. To do so, you
simply have to enter the tool and click on the “ audience ” button, where you will find different
metrics about your readers.
By choosing the ” unique users ” option, you will know in detail the number of people who have
visited your brand’s blog at least once.
To calculate the unique user and not confuse this metric with the number of sessions, Google has
rigorous measurement and analysis mechanisms, which you can learn about by accessing its support
page .
As for sessions, to view them you will also need to click on the ” audience ” button. This metric will
show you the number of times your blog was visited, so it can be a good signal to measure user
engagement.
If the number of unique users is much lower than the number of sessions, it means that some Internet
users visit your pages and content several times, and that’s great!
As the saying goes, “a bird in the hand is worth two in the bush.”
Although one of the objectives of content strategies is to increase exposure and promote the brand, it is very positive to have a committed audience that is willing to take positive actions for the sales process .
2. Track traffic
As we explained at the beginning of the their addressable market is continuing text, the potential of
Google Analytics for blogs will help you measure the profitability of your investments in
Marketing (valuing advertising as part of this concept) and the fruit of your efforts.
One of the techniques to evaluate the development of a digital strategy is the close and precise
monitoring of its traffic sources.
Through Google Analytics you will be able to accomplish this task, specifically by entering the “ acquisition ” tab.
When you access this window, you will see a graphical representation of the proportion of traffic contributed by different sources, as shown in the following image.
As you can see, Google Analytics segments traffic into 6 types:
- Direct : includes those users who directly placed the URL of your blog in their browsers;
- referral : these are visits that come to your blog thanks to links on other websites;
- Organic : This is nothing more than traffic that comes through search engines ;
- Paid traffic : This is traffic generated through marketing and advertising actions, such as the dissemination of banners on external websites;
- Others : In this section you will find sessions that are not mapped as coming from standardized channels by the tool, such as Email and Social. If you use a push notification tool, for example, the traffic it generates b2c phone list will appear in this section;
- e-mail – represents blog sessions that come from articles published in a newsletter or segmented email blasts;
- social : in this section you can see the blog accesses from publications made on social networks.
Another great thing about Google Analytics for blogs, in relation to traffic, is that it will show you
what traffic is coming from paid ads and the organic attraction rate.
Paid traffic, as its name suggests, is all traffic generated by spending money to promote the brand and
its content, such as SEM campaigns (Adwords), for example.
Meanwhile, organic results are mainly produced through search engine optimization ( SEO ) through the use of keywords , technical improvement of the blog and, in general, the quality of the materials and the site, which is identified by algorithms of search engines such as Google and Bing .
