The proper use of Google Analytics for blogs involves monitoring metrics that allow for building a perception of the acceptance of the blog and its different contents.
In relation to this, two of the most valuable metrics that this tool will put at your disposal are the bounce rate and the time spent on the site.
Bounce rate reflects the total and rate of users who enter your blog and then leave without taking any action or interaction, such as commenting, subscribing, filling out forms, and downloading other materials.
Logically, the dwell time indicates the average duration of the visits you receive on the site .
You can view both indicators in detail in the “ behavior ” section, where you must select “ site content ” and then “all pages.”
If you want a general overview, which does not specify the data for each of the pages that make up your blog, simply go to “ Audience/global vision ”.
4. Track your visitors
There is little point in knowing different netherlands telegram data data about traffic if you do not know from which geographical points it comes.
For example, you may have thousands of people visiting your blog every day, but very few of them actually reside in the country you value as a market .
For this reason, you should constantly check the audience information section of Google Analytics, where you can find out which countries are visiting your blog and the percentage of total visitors from each of them, as well as the language of the Internet users.
5. Identify from which devices they visit your blog
Using Google Analytics for blogs is will connolly head of technology essential to gain greater insight into users , which in turn is the cornerstone of any marketing and promotion strategy .
Thanks to this tool, you will be able to detect the way in which your audience interacts with the web world, specifically with the site where your brand distributes its content.
In the “ Audience ” panel you will also find data about the devices people use to access your blog and consume its materials.
By clicking on the “ mobile ” tab you will find an overview of this aspect, including the respective percentages of total visits from each of the device types:
- desktop,
- mobile
- and tablet.
6. Identify your readers’ operating systems and browsers
Tracking operating systems and browsers b2c phone list may seem like a very technical aspect, but you cannot afford to miss out on this Google Analytics feature for blogs.
By knowing your users’ preferred systems and programs, you can strategically optimize your content and overall site for them.
To make inquiries about this factor you must also enter the “audience” section.
7. Monitor traffic in real time
Google Analytics has the great potential to show the number of users who are on the blog at a given time, just by making a query within the tool.
This also helps you understand how people interact with your sites. Among other things, you can detect the time slots when traffic is highest and the days of the week when more Internet users access the content.
Another important aspect is that, at the time of the query, you will also be able to see which pages and materials attract the most users.
8. Set goals in the tool
In the “Admin/Goals” panel , Google Analytics will allow you to set up and track goals you want to achieve with your blog.
To do this, you can use the templates included in the tool or simply develop personalized objectives.
In Google Analytics templates, as shown in the following image, you will have the possibility to configure objectives for income, acquisition, consultation or interaction.
To set your goals in a personalized way, you will also have to choose one of these 4 types of objectives, but then you will be able to specify much better what you want to achieve.
9. Analyze interactions on social networks
Google Analytics features for blogs also cover social networks and the interactions that content generates within them.
With this tool you can determine if calls and invitations through networks are really working or, instead, if you need to make modifications or adjustments.
Go to the “acquisition” tab and then click on “social.” There you will find detailed data for each social network and the reactions that blog invitations and content generate.
That’s it! These are the 9 Google Analytics techniques for blogs that we wanted to show you. Are you ready to apply them?
This Google tool is characterized by its practical and intuitive interface, so you will have no major problems putting into practice everything you have learned and even using many more techniques and strategies to analyze your blog.
Let’s get to work!
By simply clicking on the following link you can download a complete ebook about this tool and the best practices for using it. Don’t miss the opportunity to continue learning!
