A social media takeover is a collaborative marketing strategy in which a person, such as an influencer, celebrity, or brand ambassador, temporarily takes over a brand’s social media accounts . During the takeover, the guest editor creates and shares content on behalf of the brand , engaging with the brand’s audience and offering a unique perspective or experience.
Social media takeovers are often used to promote special events or social-media-takeover campaigns and foster authentic connections with target audiences . By leveraging the influencer’s expertise, creativity, and established online presence in this way, social media takeovers can help brands expand their reach, increase brand awareness, drive engagement, and generate a buzz.return on investment (ROI)of their Internet campaigns.
Advantages of social media takeovers
Before we explore some well-known and successful examples of social media takeovers, let’s look at some of the advantages of using this marketing strategy in a little more detail.
- Takeovers bring new perspectives, creativity, and content styles to a brand’s social media platforms. This can break up the monotony of brand-generated content and provide your audience with an engaging and interactive online experience .
- When a guest contributor takes over a brand’s social media account, instagram database they are often followed by their own audience. This can help expose your brand to a wider audience who may not have known about it before.
- Choosing an established and respected influencer for your campaign can help you build brand credibility and authenticity . This is because online users are more likely to trust and purchase your brand if they see that the promoting influencer values it.
- Social media takeovers generate interaction and encourage audience engagement . This can help you create a sense of community around your brand .
- By closely monitoring campaign performance during a takeover, you can gain valuable insights into your audience’s preferences, interests, and behaviors . You can use this information to optimize future marketing strategies and content creation efforts.
Examples of social media acquisitions
When it comes to takeovers, there are many different types ofsocial media adsthat you can use as part of your campaign. This includes contests, giveaways, product reviews, and sponsored posts . The best type of ad for your brand will depend on the specific goals of your influencer marketing strategy.
Let’s explore some real-life examples of social media takeovers to show the results that different types of lead generation campaigns can generate:
Adidas and David Beckham
Football legend David Beckham took over Adidas’ Twitter account during the launch of a new collection. Through a series of tweets and behind-the-scenes content, Beckham shared his personal connection with the brand and generated excitement among his massive following , resulting in increased brand exposure and positive sentiment towards it.
Sephora and NikkieTutorials
Sephora, a popular beauty retail chain, collaborated with its important use tokens such makeup artist and influencer Nikkie de Jager, aka NikkieTutorials, for a social media takeover.
Sephora’s Instagram account, showcasing her favorite products and sharing makeup tutorials . The takeover allowed Sephora to tap into Nikkie’s large follower base, increasing brand visibility and engagement.
Starbucks and Tyler Oakley
Starbucks invited popular YouTuber and influencer social-media-takeover Tyler Oakley to take over their Snapchat account for a day. Oakley documented his experience at Starbucks, interacted with his followers, and encouraged them to visit their local Starbucks for a chance to be featured on the account . This takeover not only generated a ton of content, but also generated a ton of attention-grabbing content.user generated, bosnia and herzegovina leads but also strengthened the brand’s connection with its audience.
Revolve and Aimee Song
Fashion influencer Aimee Song took over Revolve’s Instagram account for a day and hosted a giveaway where followers had the chance to win a purchase from Revolve’s website. During the takeover, Aimee shared her favorite Revolve outfits and styling tips, and engaged with the brand’s audience through live Q&A sessions . She encouraged her followers to enter the giveaway by liking the post, following both Revolve and Aimee, and tagging their friends in the comments.
The acquisition not only increased brand visibility and engagement rates , but also created a sense of anticipation and excitement among Aimee’s followers as they stood a chance to win a coveted purchase from a popular fashion retailer.
