In 2025, online reputation management, including in search results, reaches a new level of importance. It is no longer just a tool for combating negativity, but a strategically important element of business growth of any scale. With the development of artificial intelligence, the increasing role of video content, and stricter requirements for transparency, companies face new challenges and opportunities. What trends will determine the effectiveness of SERM in the coming years? How to adapt to changes and use them to build customer trust? Let’s look at the key trends that will help your brand stay one step ahead today and in the future.
Reputation of companies and brands: more and more important every year
The weight of a business’s online reputation has been steadily growing in recent years. qatar telegram data And on a global scale. As VENDASTA analysts suggest, in 2025 it will be one of the most important and effective tools for expanding the customer base and boosting sales. This is confirmed by the dry statistics presented by VENDASTA experts:
- Over 90% of consumers, before paying money for a product or service or even just contacting a company, google reviews about it and its offers. And they don’t limit themselves to one site, but look at different sources.
- For 40% of the buying audience, only the first 3 reviews are taken into account. sault data If they speak negatively about you, then in 2 cases out of 5 you will lose a potential client.
- The overall rating is also important. If you have a rating of 1-3 stars, then about 96% of the audience will ignore your offers.
That is, the company’s reputation
Its assessment by customers directly affects profitability. Moreover, as we have repeatedly said, reviews are believed much more readily today than advertising. So the higher your rating on review sites, in geoservices and on other platforms, the more effective leads you can get. make every call a step toward success This rule works not only in the b2c segment, but also in the b2b market.
It is also important that due to a low rating you
Can lose not only potential clients, but also business partners. If people only talk about you in a negative way, if you often get into reputational scandals, then few people will want to cooperate with you, so that God forbid a negative association does not arise. And with a weak reputation it will be difficult to find investors. And hence problems with growth, strengthening in the market.
A bad reputation also affects the personnel component
If clients are constantly. Dissatisfied with you, then valuable personnel are unlikely to. Want to have such experience in their work record. And the growth prospects in such a company are very vague. Hence the personnel turnover and difficulties in finding new specialists. So do not forget that the HR brand is closely connected with the overall image and reputation of the company. And every year this connection only becomes stronger.
