Many people have the false belief that the more popular an influencer is, the more effective they will be at promoting their brand. They look at the success of celebrity influencers, for example, and believe that the only way to get significant results from an influencer campaign is by collaborating with an often overhyped mega-influencer. However, it is often the other way around. In fact, many brands find that working with nano-influencers can yield significantly better results for much less money – especially if they are targeting a niche audience.
Let’s take a look at what nano-influencers are and how they can help your brand impact your target audience.
What are nanoinfluencers?
Most influencers can be divided into one of these four categories: mega-influencers, macro-influencers, micro-influencers and nano-influencers.
The distinction is made based on the size of an influencer’s audience:
- Mega influencers are influencers with more than 1M followers . This category is usually comprised of celebrities, rising stars, and KOLs (key opinion leaders).
- Macro influencers typically have between 100K and 1M followers.
- ThemicroinfluencersThey tend to have between 10K and 100K followers.
- Nano influencers are those with the fewest followers. They usually have between 1K and 10K .
In the world ofinfluencer marketingNano ig database influencers are a fairly new category . They tend to be seen as more accessible and relatable , and they tend to target smaller communities of people . Thanks to their smaller following, they can spend more time cultivating their connections , and as a result, they often generate much higher levels of engagement , which can be beneficial for your brand, as long as you choose a nano influencer who works in the same niche.
What can nanoinfluencers offer you?
As we just mentioned, perhaps one of the biggest benefits of collaborating with nano influencers is that they tend to have a much higher level of engagement. This is because they have more time to respond to followers than, for example, mega or macro influencers who tend to generate much more interaction due to their higher number of followers. And because nano influencers can react when a post is shared and to individual comments, they tend to develop more meaningful connections with their audience.
The same thing happens withlocal influencers, a subcategory within nano-influencers. Because their audience considers them a member of their community, their opinions are often perceived as more valuable and authentic .
As a result of this increased engagement, many brands are realizing that they can achieve significantly better results by collaborating with nano influencers. Even major global brands, what is happening with industrial disputes in Britain?such as Remington and Gillette , have started working with nano influencers as their “everyday person” image is more relatable and appealing to their target audience, triggering a more emotional response . This makes nano influencers truly useful.
Benefits of collaborating with nanoinfluencers
Here are some more benefits of collaborating with nanoinfluencers:
- Since they tend to develop higher levels of engagement, they are also able to promote a higher level of customer trust .
- Since they tend to target niche communities , they often have a higher level of accessibility in terms of relevant audiences . All of this, in turn, leads to a lower cost per impression .
- Followers often see nano-influencers almost as friends. Because of this, they tend to trust their opinions more and it is much easier to influence them when it comes to promotions .
- Nano influencers are a great option for industry-specific brands targeting niche audiences . This is because they work to develop smaller, tight-knit communities belize lists compared to mega influencers, who have larger but more generic followers.
- It is considerably less expensive to work with nano-influencers than with more prominent influencers, such as celebrities.
How nano influencers can increase your earnings
So what do we conclude? Is it worth investing in nanoinfluencers?
As long as you choose the right nano influencer, yes.
Nano influencers can boost your earnings by increasing your ROI. As mentioned above, nano influencers are often more affordable in terms of price, which means a lower production cost for your influencer campaigns. Since these profiles tend to attract followers with high conversion rates, a well-planned campaign is likely to yield high revenue. In other words, finding the right nano influencer can help you increase ROI and brand awareness for much less money.
