For those who have never worked with influencers, doubts before taking the plunge are very common. Like any unknown territory, it creates insecurity.
To facilitate the process we are going to answer some of the most frequently asked questions about theInfluencer Marketingand how to work with influencers .
1 – Is it better to use celebrities than influencers?
A celebrity is not necessarily better than an influencer. What is usually sought is naturalness and in many cases influencers are better suited in this regard.Influencer choiceIt has to be carried out based on several criteria: budget, objectives, profile…
2 – What type of influencers is best to hire? Do you have to pay them?
We shouldn’t obsess over the number of followers and believe that more is better. Engagement or content are more reliable criteria.
As for compensation, there are influencers who carry out actions without any financial compensation, only with gifts or services, but you have to be aware that in these cases you gambling data singapore cannot demand much (statistics, definition of the message, number of posts and hashtags, etc.). If you intend to measure their action or ask them for a series of commitments, it will be necessary to agree on a payment.
3 – How can I measure the return on investment? Is a minimum sales figure guaranteed?
A campaign ofInfluencer MarketingIt should not be evaluated solely by the sales generated. Increased brand awareness or value or created content are assets that the brand also achieves . Although in most cases an interesting ROI is achieved, it is not realistic to expect an how to protect your mental health when working remotelyinfluencer to guarantee us a minimum of sales, given that there are many factors that influence a campaign.
4 – How much does an influencer charge? Can they charge based on conversion rates?
Each influencer has their own rates depending on their popularity and their ability to reach a larger or smaller audience. An influencer with more than 100,000 followers will have a much higher cost than a micro-influencer with less than 10,000.
Collaborating with influencers based on their conversion rate can be done in specific cases , but it cannot be understood as an option when designing campaigns.
5 – How can I get information about the influencer and their audience? Can I find out details like their age or which brands they have collaborated with?
Through theInfluencity NetworkYou can get a lot of information of this type , and in case of doubts, the Influencity team will be able to help with the task thanks to their expertise.
If the client requires it, Influencity can perform a profile analysis b2c phone list and report which brands they have worked with, even making the choice. Their suggestions are based on this data and other data such as the analysis of their content.
6 – Who owns the content you create? Are the results immediate?
Even though the brand is the one who pays, the content belongs to the influencer as the creator . The brand benefits from the results of the content, but does not own it.
As for the immediacy of the results, it is relative. In some cases, yes, in others, additional actions sustained over time will be required.
7 – What features does the software have?
InfluencityIt is a very complete software. It is a very useful tool, with unlimited analysis capacity .
Using AI and data matching, all the information generated in each public profile is studied , thus providing very complete reports that can be downloaded in PDF influencer marketing format. In addition, all this volume of information is always up to date at the touch of a button.
