And now that we have new privacy and data laws, people are blocking data tracking pixels and software either by using a third-party blocker or by directly telling apps they can’t track them.
Universal Analytics can no longer keep all these changes up with everything businesses need it to do. And because they understand how people use the internet now (and in the future), Google decided it was time to build an entirely new platform. So, they created GA4.
Google rolled out GA4 in 2020, but many businesses all these changes have been slow to adopt it. Since it’s an entirely different platform, unlike the last update to Universal Analytics, it’s not as simple as merely changing the code. There are significant changes in features and how you access reports and view the data that GA4 collects.
However, if you installed UA over five years ago and still use the old code, you need to set up GA4 as a separate platform.
Choosing Which Behaviors to Track and Measure
Recording data in GA4 is entirely different than UA.
In Universal Analytics, you’re probably uae phone number data already measuring certain behaviors, like page views and scroll depth. You’ll most likely want to measure most of the same behaviors in GA4.
For each type of behavior, you need having a good ctr, a low bounce rate to set up a new inside GA4 that describes the behavior – for example, a click event, a scroll event, and a purchase event. Your business model determines the events you set up.
To prepare for the transition to GA4, list all the behaviors you currently measure (or wish you’d been measuring) in UA. Then set them up individually in GA4.
Adjusting to a New Way of Reporting
For most of us, change isn’t comfortable china phone numbers or easy. So, give yourself time to adjust to the differences. GA4 is great for storing data and measuring the mindset around behaviors on your platforms. There’s also a library function so you can share reports with your team and other exciting features that haven’t been there before.
It’s crucial to switch to GA4 as soon as possible so you can build historical data before UA stops processing new hits.
Bottom Line
Everything matters when it comes to data – from how you collect and store it to how you analyze and leverage it. Data is a valuable asset, and GA4 is the tool to help make that happen.
