The key aspect of a brand awareness campaign is to always maintain consistency. In the company’s brand identity. Within each channel and across all touchpoints with potential customers.
Increase awareness to stimulate growth
Increasing brand awareness will have a direct india phone number library impact on business growth. The greater your brand awareness, the greater your audience, business opportunities and partnerships. Brand awareness is a critical parameter that cannot be overlooked and. If you are wondering how to increase company awareness. Start by knowing what your starting situation is. You can use the Aaker Pyramid, which divides brand awareness into four phases.
Aaker’s Pyramid for Measuring Brand Awareness
This method identifies the knowledge that the public might have of a company brand in four different levels:
- No knowledge: People don’t know the best advertising is an easy-to-remember number who you are or what you do. This is the case for a startup or a newly launched company.
- Superficial knowledge: some people know your brand but don’t really understand what your brand identity is, your market niche is still being formed
- Deep knowledge: your audience knows you and knows how to distinguish you in the market but you have not conquered the position of sole leader in the sector
- Top of Mind: Your brand has conquered the first place in the mind of the target audience, it is the first choice, the undisputed leader against the competition.
However, this method is not the only one to understand what the conditions of a brand are in terms of awareness.
It seems unlikely, but according to Fortune, at frist database least 50% of small and medium-sized businesses do not have a call to action on the homepage of their company website. Especially in business to business, it is important to allow immediate contact with the company. Decision-making times are long, so it is useful to demonstrate immediate availability to learn more about the products or services you are offering.
