At this point, it should be pretty clear that TikTok isn’t just for dancing videos.
It’s become one of the most popular social media platforms with a diverse range of content. In fact, one billion people use the app each month.
If you’re not including TikTok in your social media strategy, you’re missing out on a lot of potential customers.
However, before you get started, you’ll need to know how the algorithm works and the top tips for how to go viral on TikTok.
1. Capture Attention Immediately
Things move quickly on TikTok. This is How to Go why it’s vital to grab the user’s attention right away.
There’s no time for lengthy croatia phone number data introductions. Always keep the three-second rule in mind: your goal is to get the How to Go user interested in your video within the first three seconds of it playing.
TikTok says that over 63% of videos with the highest click-through rates communicate their core message or product within this amount of time.
You can also consider beginning your video with a powerful emotion, such as surprise, to encourage viewers to stop scrolling and watch your video.
According to TikTok, videos that open with a powerful a single number for your whole team emotion saw a 1.7x lift compared to videos opening with a neutral facial expression.
Remember, if the algorithm notices people betting email list skipping your video in the beginning, it indicates that your content isn’t engaging.
If your content isn’t engaging, the app has no incentive to show it to more people. Check out this example from Oreo:
2. Keep Videos As Short As Possible
Originally TikTok videos could only be 15 seconds in length before expanding to 60 seconds. Now, TikTok videos can last up to three minutes.
However, just because you can make longer videos doesn’t mean you should.
By keeping your videos short and sweet, you don’t give the viewer time to lose interest. People will also be more likely to rewatch your How to Go video when the autoplay starts up.
Finally, short videos improve the chance of users watching your video from start to finish.
This metric is called your video completion rate. If your video completion rate is high, it indicates that your content is engaging.
When the algorithm sees your content is engaging, it will want to show your video to more people.
3. Learn What Types Of Content Perform Best
While TikTok has a reputation for being a platform for nothing but dance videos, it has grown to encompass lots of different kinds of content.
What type of videos you should create will depend on your brand, and you’ll learn a lot through trial and error.
It may be a good idea to play around with different kinds of content and see which performs best.
For example, you may consider creating videos with hacks and advice related to your niche.
However, if this strategy How to Go doesn’t seem to work for you, you may think about other types of content like behind-the-scenes footage.
4. Post Regularly
TikTok recommends posting one to four times a day, so get creative and try new things.
When you have a good idea of what works, you can start focusing more on producing similar kinds of videos.
If you find something that works really well, you may even consider using it for a Promote campaign, which allows you to turn an organic TikTok video into an ad.
