Commercial emails must reflect precise characteristics in order not to be considered intrusive or spam and to be read by customers. If your contacts do not read your company’s emails, do not think that the fault is with the channel hungary phone number library you are using.
Let’s start with a premise: emails work. Just looking at the results of research like this one is enough to know that email is the third most influential source of information in the B2B sector, after recommendations from colleagues and industry leaders.
Yet sometimes email open rates are poor or contacts don’t engage with your marketing emails. Why?
Read the article to understand how to a toll-free number for a seamless experience write effective commercial emails and discover which is the right tool to create marketing emails that work.
Why Write Business Emails
Emails generate double the ROI of a cold call. By cold call we mean the first contact made to solicit a commercial relationship, without any previous interaction with our interlocutor.
Emails, compared to phone calls, are:
- less expensive
- more easily scalable
- generate the highest ROI
In B2B, email marketing represents 85% of the technologies used by a company to create content. After all, emails are the content we receive every day and in greater quantities than other forms of business communication.
However, it is one thing to send emails and frist database another to ensure that those emails are successful, that is, that they obtain the desired conversion: request for an appointment, a quote, registration for a webinar, closing a contract, etc. So let’s find out what are the best practices to follow to write a good commercial email.
Hubspot is an Inbound Marketing platform that offers email automation services , also providing useful templates for quickly writing content, thanks to the assistance provided by artificial intelligence. Hubspot also allows you to set up a plan for sending your commercial emails so you don’t miss any opportunities.
