A client comes to you with a non-standard request. He has his own KPI, ideas and specific expectations from the
project. Your team is ready to get to work, but the question arises It’s like creating something how to properly organize the process so that the
Project is implemented effectively and on time?
INK Operations Director Ksenia Pavlyushchenko and Senior Project Manager Nastya Markhel told how to manage
non-standard projects. They explained why process and project approaches should be combined and how to apply it.
What are process and project approaches?
Process approachIt’s like creating something
Think of a conveyor belt in a factory. Each step is clearly defined, and the result of one stage becomes the beginning of
the next. These are standard, repetitive processes, such as taking orders, manufacturing goods, or accounting.
Project approach
It’s like creating something new from scratch, with a specific goal, deadline, and limited resources. For example,
developing a new product or organizing an event.
The project is distinguished by the fact that it is unique, temporary (there is a clear beginning and end),
requires control and coordination, and is limited in resources.
The project approach is good when you need to create something new, but if you use it alone, the company can drown
in chaos: there will be no stability, processes will become ineffective, and employees will spend a lot of time looking for
solutions from scratch.
Why One Approach Is Not EnoughIt’s like creating something
- Only a process approach → The company becomes unwieldy, employees lose motivation, bureaucracy
- hinders flexibility.
- Only a project-based approach → No stability, difficult to manage resources, constant fuss without clear standards.
How to combine two approaches
1. Adaptation of processes to specific projects
Imagine that a client asks to prepare an advertising campaign in 15 days, and the standard process takes 34 days.
2. Separation into standard and unique stages
project.
This is the process part – it is the same for all campaigns.
- The choice of advertising channels may vary.
Here, a project approach is needed to quickly respond to changes. This separation allows you to use th
It’s like creating something
How to implement a hybrid approach in a company
- Start with key processes. Identify the 3-5 most phone number list important ones that are regularly
- repeated and generate income. Together with the team, figure out what steps each includes, who is responsible
- for them, and what the requirements for the result are.
- Create template plans for typical projects. For example, you can develop standard plans in advance in
- Excel or special programs like Bitrix24, so as not to waste time planning from scratch.
- Identify where flexibility is needed. Decide the most common thing in these cases which parts of the work
- Conduct retrospectives.
- You will gain experience in 4 main areas of business management: processes, finance, creativity and HR.
- Create a library of successful solutions. Record successful clean email examples of adapting processes to
- specific projects to find solutions faster in the future.
Close the weak points in course management
“Creative MBA” is a two-month intensive course for managers who want their creative You will gain experience in 4 main areas of business management: processes, finance, creativity and HR.
