To visualize data, most dashboards use visual graphs, charts, maps, tables, and additionally create headings and explanatory short captions.
If you create a dashboard yourself, rather than using ready-made tools, it is important not to overload the panel with graphical information so that it does not lose its main functionIn the PromoPult platform – clarity and ease of perception of data.
The dashboard is primarily a graphical information, so the text in it is only used as short explanatory points. Source: smmplaner.com
In the dashboard charts, you can show
for example, changes in the amount of traffic, sales or subscribers, and in the tables you can display statistics of advertising campaigns, summaries with key indicators or segmentation of sales: by individual social networks and other advertising placements.
If you need to include many metrics in your dashboard, break the panel into several thematic pages to make the data easier to perceive. Remember that other users will be reading the information, so it is important to provide correct titles, chart axis labels, tables, and other elements.
Where and why dashboards are used in PromoPult
In the PromoPult platform interface, dashboards are used to visualize advertising results, product analytics, advertising, and competitors on Wildberries.
On the projects page, the dashboard shows data on all active advertising channels – SEO , contextual and targeted advertising, advertising on Wildberries.
Once a week, a report is sent to your email, which reflectsIn the PromoPult platform the dynamics of visibility and sales for each product.
Fragment of the report “Monitoring WB positions”
In Wildberries internal advertising management projects, statistics with the main metrics of advertising effectiveness are displayed on the dashboard – impressions, clicks, CTR, click cost, number of purchases made, revenue, conversion rate and CRR.
In the report on internal advertising of competitors
, dashboards will show the ratio of organic results, search and auto advertising for a target request, the dynamics of the bid and boost price, a comparison of significant products in automatic and search advertising, a selection of top 5 products with key indicators
Dashboards in PromoPult help business owners, marketers b2b email list and sellers quickly evaluate advertising results in clear indicators, redistribute the budget to effective channels, pay attention to sagging sites, analyze and
apply the best practices of competitors.
5 Mistakes When Creating a Dashboard
- Visual clutter – too much empty space or a bunch can you guess which expression is more effective? of widgets close to each other. It is important to find a balance here: work with fonts, inscriptions, widget sizes, colors and
- other design elements.
- Incorrect choice of data display method. For example, a pie chart is not suitable for metrics with a difference of
- tenths, and a histogram is not suitable for a very large number of metrics.
- Too much data displayed, which only distracts the user’s attention. When dozens of graphs, tables, and charts
- appear on one screen, it becomes unclear where to look first and what is most important here.
PPC Advertising Dashboards: What Metrics to Consider
PPC advertising (Pay per Click) is a common advertising payment model in which the advertiser pays for each click on the ad. To make a visual dashboard for this type of clean email advertising, you need to consider the following metrics:
- CTR — clickability, in percent. Shows how manyIn the PromoPult platform people clicked on an ad in relation to the total number of impressions.
- CPC — cost of one click on an advertisement, in rubles. The metric helps control and optimize the campaign budget.
