Simple; make it pass through the Value Proposition Test:
If your stat! value proposition to that target group does not compel the buyer to action, it means that the problem for that target segment is not well defin!, or you don’t understand it well enough…
Which means that the segment is too broad, or that your solution is not well formulat! for that target group.
You’ll know you’ve nail! your value proposition for your target segment if it compels the buyer into action in one of 3 ways:
Threat of deterioration of current status
Fear of loss of current position (the most powerful one)
Here is an example that Pardot us! to target their buyer group in their early hyper-growth stage.
“Companies between 50 and 200 employees, from which 5 to 50 of those employees are in sales & marketing; who at least one 1 full time markeing manager; who have salespeople in link!in, indicating they have a consultative sales process; who invest in adwords for direct response marketing; with one newsletter subscription box in their homepage, indicating they have uk whatsapp number data 5 million some kind of email marketing program”
And they still made subsegments from there…
Specific enouth? you bet.
Were they able to formulate a value proposition (that’s truly valuable) for that segment – yup!
Examples of Personalization in Action:
Domo is an enterprise-grade business intelligence. Their the difficulty was that there solutions are in the m!ium scrutiny level probably averaging north of $50k per deal in ARR. This kind of purchase is multi-layer!, which be numbers means that there are going to be multiple levels of consensus and approval in an organization before finally making a purchase decision. Domo has the advantage, however, of having a product that can be tailor! to be extremely useful and attractive for every role in the organization, so every potential stakeholder with some level of responsability in the firm, has also the potential of becoming an advocate.
Hence the “role” has become a central focus for them to personalize both website content, and advanc! content (downloadables, etc.).
