Although the user experience is integral to web design, there’s still a misunderstanding among business users and marketers to this day about what it really means. In short, great user experience design is not about simply creating a beautiful website and leaving it at that. In our own Market 8 process, the actual design part of site creation is only step number seven.
Before design comes into the picture, we have six preceding steps that already support the user experience:
Asking the end customer
Asking the client
Creating buyer personas
Creating the buyer’s analysis and overall inbound ukraine whatsapp number data 5 million marketing strategy
Creating the website strategy
Creating and testing wireframes for all vital pages in the user flows
If you’re putting design ahead of everything else, you’re doing it wrong.
ConversionXL’s Peep Laja elaborates on this principle a bit more when he says that:
A beautiful website might make
a great first impression, but if it has terrible role of the government usability, users can’t figure out what to do, forms on the site don’t quite work, the error messages are not helpful and the copy on the website is be numbers vague, the overall experience will be quite bad.”
What is the user experience, then? The Nielsen/Norman Group defines it as:
User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”
The term “user experience” was in fact coined by Don Norman, a cognitive science researcher who was also the first to describe the importance of user-centered design (the notion that design decisions should be based on the needs and wants of users).
Metaphors on Design and the User Experience
Let’s look at a couple of examples to illustrate the concept of User Experience.
