One of the biggest traps business owners and marketers fall into is associating a cool website look with great UX, but this is pure nonsense.
The right way to think about it:
Once, I was talking with a CEO of an important software firm (who really gets it), about possibly engaging Market 8 to improve their website’s user experience and conversions. Here’s how the conversation went:
Customer: “So what would be
your focus on your project with us?”
Me: “Well, we will partner with you to grow your business using your site. Look at what your customers are looking for, give them exactly that, and, engage them, so we can grow your funnel. We’ll make sure that your website is a great salesperson, and also a tool for your salespeople.
Customer: “Well I think our website already meets those objectives; Our website provides the leads that our salespeople work on, and this is the base of our firm’s growth… I’m just not sure that we are as relevant as we can for all uruguay whatsapp number data 5 million of the distinct users: customers vs. late stage buyers vs. early stage buyers. Also, issues that our software solve differ by industry… I think we can provide a better user experience to each one of those types of users. We can be smarter about it”
Bingo.
exactly how CEO’s should look
at user experience design for their websites. Just like a living- the influence of facebook on our democracy breathing salesperson (and, yes we are happily collaborating with this client, and continue to pile up great results).
The wrong way to think about it:
On the other hand, some executives are simply unable to be numbers understand that their mindset is on the very way of their success and drive website decisions that simply make their website difficult for people to use. Typical reactions I’ve heard all the way from web designers to marketers and executives when their users fail to convert, or fail at completing a given task on their website, include:
