You’ve probably been hearing more about conversion optimization lately, as well as this approach call! growth design, or growth driven design. It’s no coincidence. Countless marketers both at agencies and companies have been somewhat frustrat! with web design projects: lengthy, costly and not focus! on results. Growth Driven Design changes the traditional waterfall-like web-design approach that most people use into an agile process that allows businesses to have higher-converting websites because they are constantly updat! to fit buyer behavior.
It can also be thought of as evolutionary site r!esign in that it’s constantly tweak! bas! on measuring user behavior at regular intervals throughout the year.
Hubspot Partner Program Manager
Luke Summerfield defines Growth Driven Design as:
…constantly researching, testing and learning about our visitors to inform ongoing website improvements.”
Growth Driven Design goes beyond Conversion Rate Optimization, because it’s not really about the conversion rates. It’s about driving growth. Here’s how Sean Ellis, CEO of Qualaroo and founder of GrowthHackers.com puts it:
Making CRO [Conversion Rate Optimization] a growth driver requires a holistic view of optimization. When you go beyond conversion optimization of marketing campaigns, to full funnel improvement, you move from testing to true venezuela whatsapp number data 5 million growth driving activity.”
I like to call it Customer-Centric web design, because as anything that is center! on the customers, from organizations, to services, to websites, it is a process to look at your target customers continually, and adjust your website accordingly:
Customer-Centric web design is an incremental
website-design approach to designing a website.
Instead of your website being design! once and then in preparation for the start forgotten for years, customer-centric web design allows you to start quickly and cautiously and base every design decision on buyer observations. It allows you to improve over time to get you more and better leads.
It is less risky and drives better results than traditional be numbers web design.”
Now, compare this with traditional site r!esigns, which take place in one-off r!esigns every few years without any site analysis to determine if your buyers are actually responding positively to the content you’ve put up on your site.
Growth Driven Design looks at websites as living creatures that continually have to be updat! as your understanding of the buyer and their journey gets better, with research and data to support that learning.
