- Consider all the data, not just the ones that support your point of view How to avoid survivorship bias .In this case, CRM will be a convenient tool and will provide a summary of information on each employee.
- Look for reasons for failure, not just success stories.This will allow us to identify weak points in the local marketing email list work of managers and determine growth points.
- Be critical of the information you receive.Things are not always as obvious as you think. For example, if you see in your CRM that an employee’s KPI has dropped this month, take external factors into account. Perhaps he was simply on vacation and therefore did not have time to meet the norm.
- Analyze not only successful cases, but also failed ones.They will help create a more accurate picture of the department’s performance and develop strategies to prevent similar mistakes in the future.
Now let’s take a closer look at what to work together to build your store pay attention to in order to avoid this mistake in digital sales.
Consider your target audience
It is important to understand that each target audience may have its own conversion. For example, depending on:
- cases;
- niches;
- business size;
- annual consumption;
- type of decision maker position.
Consider audience characteristics, preferences, and behavior when analyzing your PSP.
Look at the product
This is especially true for businesses that provide any services.
If in the sales department each taiwan data manager is responsible for a specific product, where some of them are more competitive and others are less, they can also have their own conversion. It depends on:
- prices;
- competitive environment;
- reviews;
- development of a “gentleman’s set”, which includes the main functions or characteristics of the product that are attractive to buyers.
Conversion example for a service:Image taken from the author’s archive
Remember about the funnel
Depending on the type of business, you may have one or more sales funnels:
- cold – for potential customers with whom you have not yet interacted and who do not know about your product;
- cool – if the audience is already familiar with the product, but has not yet taken active action;
- hot – for those who have already shown interest in your product or service and are at the stage of considering a purchase.
