Not exactly a selfie moment, but one of the highest scoring ‘how to’ hits is unclogging the toilet. Leaking taps, pakistan phone number library old wallpaper and boring bedrooms are also not spared by smart surfers. Two right hands are no longer needed when your left one operates the smartphone. The question for marketers is how to make those millions of left hands do what you want.
A ‘how to’ for marketers
This is what we can learn from organizations that successfully respond to micro-moments:
Identify micro-moments when people need a product or service that your brand can play a role in. Design your strategy around these moments.
What are the questions people have about the type of product you sell or the service you provide? What do people want to learn about it? Google Trends and Google Consumer Surveys are great tools to find out. Create content about these micro-moments and publish it on your website and YouTube channel.
Investigate how and when ‘how to’ searches occur. Is there a specific time of day, day of the week or time of year singapore lead when certain topics are popular?
Make your videos easy to find by adding appropriate titles, details and tags.
I’m curious if you already use ‘how to’ and micro-moments in your content strategy.
Photo intro courtesy of Fotolia .
6. Do not interact
This is probably the biggest mistake you can make. Live streaming is not new, but the power of Periscope is that you click the plus sign on the menu then click google forms have live interaction with your viewers. So weave that interaction into your broadcast by welcoming people. Call them by their name if you can figure it out from their username. Everyone appreciates personal recognition. Also answer the questions people ask you. But ask questions yourself. Ask your viewers for input.
