The last big advantage is that more types of ‘events’ can be tracked. These ‘events’ are actions of a visitor on a website. With the new pixel the following 9 types of events can be registered:
Complete registration
The (online) customer journey as a guideline for your Facebook advertising
This makes it possible to optimally monitor both the behavior of website visitors and the entire purchasing process poland phone number library and thus optimize your campaigns based on this data. In addition, you can also link the following parameters to the various events, which of course also appear neatly in your Facebook reports. This allows you to perfectly respond to the phase of the online customer journey that the website visitor is in. Not every parameter is suitable for every event. Make sure you make the correct link, otherwise you will not receive any data in your reports. Read the official Facebook documentation carefully in advance, because here you will find a handy overview that will help you on your way.
Code Facebook Custom Audience Pixel
Sample code: Search on website for specific product
There are plenty of possibilities, but how do you ensure that you can use them quickly and effectively?
Implementing the new Facebook pixel
1. Place the new Custom Audience pixel on all pages of your website
This is a fairly simple step. Add the base code of the new Custom Audience pixel to every page of your website between <head></head> tags. You can find the code in the ads manager under the tab tools >> audience. Choose to create a custom audience from your website traffic. clean email Implementing the pixel
Indicate that you agree to the terms and conditions and click on the blue button ‘Create experience negative emotions such as depression Custom Audience Pixel’. The code (below) that now appears, can be placed between the <head></head> tags on all pages of your website, as mentioned before. Once you have done this, it is already possible to place website retargeting ads on Facebook and you can immediately start building target audience(s).
