This update shook the online marketing world. Google had succe in better distinguishing between links that were intend as a recommendation and links that were only creat for online marketing purposes. Google no longer assign any value to the site to which the link point. But it went even further: if a website had too many spammy links or too many links where the anchor text was optimiz, then this website could even get a Google penalty , which made a website almost impossible to find. In addition, it was also a penalty to reverse this penalty.
Google Penguin
Link Building in 2015
A good link building strategy in 2015 focuses not on the quantity, but on the quality of links. A link that is russia phone number libraryconsider valuable by Google has a positive effect on the search engine results of the web page and site to which the link points. If you want to do link building, it is best to adhere to Google’s guidelines . You want links from websites that are consider by Google to be authorities on a certain topic. A good indication to measure this is given by the Open Site Explorer from Moz .
Generating Valuable Links
You can generate valuable links by, for example, submitting your site, pointing out interesting content on your own site to a webmaster or itor, or by writing a guest article. It is important that the webmaster finds your site worth linking to and also has the power to place a link to your website or misuse of bank or credit cards not. However, Google is not (yet) perfect: it will happen that some paid links are still seen as valuable by Google, but I advise starting entrepreneurs not to clean email concern themselves with this. Google is constantly developing its algorithm and if you do not adhere to Google’s guidelines, there is a chance that this will work against you one day.
