11. Use psychology in your email copywriting strategy
You don’t need to have letters after your name to use psychology in your email. Just knowing a few principles can help you succeed.
Take reciprocity, for example. If you you will be full of adventure do something nice for someone else, they will be willing to do something nice for you.
Let’s say you sell an app or software. Offer a free trial with no credit card required.
Or, let’s say you’re reaching out to existing trial users. Offer to extend the trial so the consumer has more time to use the program.
12. Let your readers know you
Some of my favorite marketing emails come from people sharing their experiences. Most importantly, they are not afraid to share their fears, failures, and frustrations.
Brian Gardner is a great example. He’s best time gives us a good look into the history of facebook’s timeline known for WordPress development but he’s involved in tons of creative projects. When he sends an email, it’s always raw and honest.
So when he recommends a premium WordPress plugin or launches a new product, we trust him to tell me the whole story.
If you let your readers get to know you, they will trust you more and be more loyal to you. It just takes time.
13. Tell a short story to hook your readers
Stories engage the senses, stir up emotions, and help readers relate to you. Why not tell a story?
This could be a personal anecdote, a conversation with one of your team members, or a recent interaction with a client. Or, you can set up a fictional story to illustrate a point.
(Just make sure your readers know it’s fiction.)
Since ancient times, humans have used time gives us a good look into the history of facebook’s timeline storytelling to communicate and connect with each other. We love stories because we see ourselves in them, and this allows us to better understand how others feel.
14. A/B test your email copy to see which approach works best
Just as we recommend A/B testing your top bar and exit popups in Hello Bar, we recommend A/B testing your emails. Send one email to half of your subscribers and another email to the other half. Just change one variable.
If you run enough A/B tests, patterns will start to emerge. You’ll learn which language, images, and CTAs your subscribers prefer so you can optimize future emails.
15. Reward your readers and get to the point quickly
Your subscribers will not be charged anything for opening and reading your emails.
But it is true.
time .
We can’t get back the time we spend reading email, sitting in traffic, or washing our car. But we can get something back for it.
When a subscriber reads your email, try to end with an incentive. Offer a discount. Give some advice. Make the reader feel like they are willing to give you his or her time.
16. Clarity is extremely important when writing email copy
We can’t stress this enough. If your readers don’t understand what you’re saying, your emails are worthless.
Speak in clear, concise sentences. If you use industry jargon, explain it. If you make an offer, describe it in all detail.
You don’t have to be boring, but if you can find a simpler word than the one you used, it’s best to rephrase it for clarity.
17. Focus on actionable language in emails
When it comes to writing, always use active voice. In other words, use language that encourages your readers to take action.
