By mentioning these pain points, PayPal shows that they understand their customers’ problems.
Each category has a prominent “Get Help” button directing readers to the next step.
3. Spotify – Simplicity
Image from Really Good Emails
Image from Really Good Emails
Spotify uses clear and concise copy you can even open a live broadcast to recommend personalized playlists for recipients.
The body of the email conveys the message in a few sentences and quickly leads the reader to a clear call to action, “Listen Now.” The CTA button prompts the reader to start listening to the recommended playlist.
4. OpenTable – Related
Image from Really Good Emails
Image from Really Good Emails
OpenTable uses relevance in its email get an in-depth understanding of white label seo and its role in digital marketing copy to attract the right audience. The email specifically mentions “Nashville” in the title. This immediately grabs the attention of people who are actively looking for great restaurants in Nashville.
It also attracts people who are interested taiwan lead in supporting local businesses or are curious about what the local area has to offer.
The email copy also includes a clear call to action (CTA) “Book Now”, clarifying intent and encouraging interested readers to take the next step.
5. Peloton – Program Advantages
Image from Really Good Emails
Image from Really Good Emails
Peloton uses program benefits in its email copy to encourage engagement and conversions.
The title “Discover the plan that’s right for you” is particularly effective. Peloton implies that its plans are tailored to each user’s needs and fitness goals.
The copy then goes on to list some of the benefits of the Peloton program, such as:
- Structured series of courses
- Key Courses
- Multiple levels
- New content designed to help you achieve your goals
- Progress Tracking
Benefit is a powerful motivator. It encourages people to use your product or service because they believe it will help them improve their lives.
19 Best Email Copywriting Tips to Boost Your Conversions
Email copywriting is directly related to conversion rates. In other words, you don’t just want your subscribers to read your emails — although that’s a good first step. You want them to engage with your emails.
