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5. Keep your emails short and sweet
Long emails can be overwhelming. If you the aim at the end of try to mention all the products in your product line in one email, your subscribers will click away.
Try to focus on one idea in each email. If you send one email per week, you can quickly inform your subscribers about your popular products. Focus on just one at a time.
6. Ask interesting questions
Do you like it when people ask you what you think about a topic? If you are like most people, the answer is yes.
We like to know that others value our What is the added value? services and expertise. We also really appreciate it when brands proactively answer questions we don’t know the answers to.
View mail from the following addresses :
Short and sweet, right? Email Offers Three answers to three questions —all career related.
You can do the same thing with eCommerce email marketing:
- Which dishwasher is right for you?
- How can you find the right dog clothes?
- Which gemstone matches your personality?
These questions immediately aroused people’s curiosity.
Or, if you’re asking your clients and prospects taiwan lead for their opinions, you could ask questions like:
- What product would you like us to produce next?
- Are you interested in X?
- Do you prefer free shipping or bundle discounts?
7. Create a sense of urgency because it works
A sense of urgency almost always works. It gets us excited about the offer and makes us want to take action.
The sense of urgency is to let people know there is a deal available, but it only lasts for a short time. If applicable, include a deadline, such as “next 24 hours only” or “act by May 5.”
8. Choose the right time to send e-commerce emails
Test sending emails at different times of the day and different days of the week. Don’t rely on other companies’ recommendations, as your audience may be different.
Maybe your subscribers are more likely to take action on Fridays because they just received their payment. Maybe most of your audience checks their email first thing in the morning.
The only way to know is to test.
9. Use the right images in the right places in your e-commerce emails
Attractive, contextual images can greatly increase conversion rates. See the following from Overstock .
