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While the Basic plan may be sufficient

For small multilingual operations, businesses targeting multiple markets should budget for the Advanced or Plus plans. It’s worth noting that annual subscriptions offer discounts of up to 25%, potentially saving hundreds of dollars annually.

Customizing the theme and design

All Shopify plans include access to a variety of templates and themes designed to make it easy to build an online store. Shopify offers several free themes that you can use right away, but for more premium results, you can opt for paid Shopify themes, which typically cost between $150 and $350. Premium themes often have more advanced customization features, better performance, and support for multilingual functionality.

You can also purchase themes from third-party vendors like Themeforest.com, where theme prices range from $19 to $48, depending on the complexity of the design and the features offered. Using a theme outside of Shopify allows you to find 10 google ranking factors for 2020 a more customized design, including options that support multilingual features or global marketplaces.

Using a theme outside of Shopify allows you to find a more customized design, including options that support multilingual features or global marketplaces.

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Cost of translation and localization

There are several ways to translate your Shopify understand your business model store , including hiring professional translators, using machine translation like Google Translate, and automatic translation using plugins. Automatic translation is highly recommended for Shopify, as it is faster and more automated. It is ideal for businesses looking to quickly expand internationally without spending too much time on manual processes.

If you are using a Shopify plan, almost all of their plans b2c fax already include language translation and localized sales with the Custom Marketplace features included, so the cost is already included. These built-in features include:

  • Two free automatic translations to get you started.
  • Flexible integration with third-party translation services if you need more.
  • Localized sales tools enable you to manage cross-border sales from a single store while providing an optimized shopping experience for each region.

However, Shopify’s built-in features have limitations, such as limited language support and less advanced customization options. If you’d like to try a third-party plugin for more advanced features, one option is Linguise’s automatic translation. Compared to Shopify’s own translation, Linguise offers several advantages, including:

  • A custom language switcher that is easy to customize for a more personalized user experience.
  • Interface editor for direct viewing and editing of translations.
  • Dynamic content translation is used to customize dynamic elements such as product filters or forms.
  • Shopify’s international SEO , including multilingual sitemap, hreflang tag, canonical format, etc., helps increase your site’s visibility in various international markets.

You can start with the Linguise Front solution for $15 per month with unlimited languages ​​and start with 200,000 words.

 

Breakdown of estimated costs (small, medium, large business)

Knowing each type of cost, we will create each breakdown table for three types of business sizes: small, medium and large with the types of costs listed above.

Types of cost Small Middle Big
Hosting and domain $4.99/year (.com) $4.99/year (.com) $4.99/year (.com)
Shopify Plan Cost Basic plan

$25

Shopify Plan $65 Extended plan

$399

Theme (Buy from third party) $19 (depending on the web theme required) $19 (depending on the web theme required) $19 (depending on the web theme required)
Translation (using third-party plugin Linguise) $15 USD per month $25 USD per month $45 USD per month
Total cost $63.99 $113.99 $467.99

Notes: Below is an example using the Shopify plan price, which does not require external hosting, just a domain. The total price listed above is the minimum price you should prepare before creating Shopify. It does not include additional costs such as advertising costs, maintenance costs, etc.

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