A company’s audience should never be treat as an amorphous and homogeneous mass. Customers who are experiencing different moments ne to be engag with different actions. And the relationship ruler is a powerful tool that allows you to establish personaliz interactions according to each consumer’s stage of maturity.
Developing a good relationship with the public is important not only to increase the chances of them returning to the business! but also to solidify the reputation built with a good experience and increase referrals from potential customers.
In this article! we will explain in more detail what the relationship ruler is and how to use it successfully in after-sales. Check it out!
What is the relationship ruler?
The relationship ruler is a strategy that consists of segmenting link building, crowd marketing, social signals customers according to the stage of their relationship with the company and planning different actions and approaches for each of these moments.
The idea is that every relationship between a consumer and a company goes through a journey that involves stages such as discovery! prospecting! conversion! retention and even the recovery of dissatisfi customers.
At each of these stages
The customer demands a different type of interaction. For prospecting! for example! actions such as content marketing and telephone sales can be plann . At the conversion stage! a welcome message and thank you for the purchase can be decisive for the beginning of a lasting relationship.
The actions plann for each stage can involve different mia and different techniques! including more careful personalizations! such as messages with offers on the consumer’s birthday or contacts when products they were interest in in the past are back in stock.
And a delicate point in any relationship is after-sales. It is important! for example! to have unlimited news and articles that support social media satisfaction surveys to understand the customer experience and find out how to improve it. In addition! it twd directory may also be interesting to define a plan to recover dissatisfi customers and also How to use the to retain those who are happy with the company so far.
