The increase in competition due to the creation of fintechs! traditional banks also ne to modernize. Itaú! for example! creat Cubo — a coworking environment to encourage the exchange of ideas. Bradesco creat InovaBRA ! an innovation ecosystem. In addition! the institution creat Next —monthly fee for users.
Inter Bank! from Minas Gerais! follow Nubank’s lead and creat a 100% digital environment to retain and attract new customers. The account is free and offers online services to both individuals and companies. Other traditional financial institutions have start to follow suit! often seeking partnerships with fintechs.
Therefore it is possible to
That banks are adapting to technological changes to offer more facilities to customers and “not be run over by the wave”.
Therefore! it is common to see few young people in bank branches! as they have start to visit banks only to withdraw money or make deposits. After all! they have already realiz the advantages of digital transformation in the financial market.
Discover the main changes in the sector
Given this context! you can see that financial institutions ne scoring methods how to identify to think more and more about strategies to offer customers convenience in their daily lives! through technology. Learn about the main changes that are happening:
Best quality service
A major change that many users have already notic is digital customer service! both in traditional banks and fintechs. Banco do Brasil! for example! clos more than 400 physical branches in 2017 and rirect many customers to online customer service.
Through the app! customers can send messages to translating chinese requires a lot of oral translation their account manager to clarify doubts or resolve problems. This ensures faster service and prevents users from having to travel to a store.
Following this virtual chat A digital version of the trend! chatbots data on are expect to gain more space in the coming years. They are tools that allow conversations with customers through robots that respond to user requests.
