The history of the term ‘agency’ can be traced back to the 19th century brazil telegram data when Volney B. Palmer opened the first agency in the US. He referred to his business as an ‘agent’ and operated essentially as a media agency, buying up print ad space in bulk and selling it to clients with a profit on top. Since the Golden Era of advertising in the 1960s, marketing agencies have come a long way They’ve adapted and evolved through the internet boom in the 90s. The disruption caused by the pandemic in 2020, and now the AI boom in 2023. Side note: check out our great article about how top digital agencies are using AI in their business process optimization.
Traditional Marketing Agency Structure
The traditional marketing agency structure is an approach that has stood the build service pages for your construction company test of time. Large advertising agencies have used this model to help them manage teams and to centralize authority, creating an upwards reporting flow. All specializations (SEO, social media marketing, web design, etc.) and business operations (accounting, human resources, etc.) are grouped into their own individual team So this marketing agency structure will result in different teams based on their specializations. For instance, the SEO team will consist of a director of SEO, senior SEO, junior SEO, etc. Likewise, the social media team will consist of the head of social media marketing, senior media buyer, junior social media managers, etc.
Pod Marketing Agency Structure
As the name suggests, the pod marketing agency structure divides the organization awb directory into teams or “pods” on a per-project basis. This results in teams consisting of a project lead or strategist and then various individuals from different specializations who can deliver the services. A pod in a market agency using this structure might consist of the following members:
- Project lead or account manager
- SEO Specialist
- PPC Specialist
- Social media marketing specialist
- Graphics designer
- Copywriter So you’ll have one “pod” servicing all your restaurant clients, another servicing all your ecommerce clients, and so forth. In the pod marketing agency structure, the project manager reports to the general manager, chief of client services, etc.
