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What are Pillar Posts in SEO & How to Create Them?

Pillar content pages are helpful for SEO because they drive more oman telegram data organic traffic, convert existing visitors, improve internal linking, and enhance the user experience. In this article, I will explain what pillar posts are, suggest the steps to create them, and share some of the best examples of high-performing pillar content pages that you can use as inspiration for your own pillar posts. A pillar post has a collection of interlinked pages centered around the main topic of the pillar page. These support page are known as ‘topic clusters’ and have a relatively narrow focus on the rela topic.  It can start from 2,000 words and go up to as much as 12,000 words or more.

What is a Pillar Post?

Pillar posts are long in-depth articles that cover a topic in great detail. provide alternative text alternative These knowledge-based articles are comprehensive, engaging, and valuable. Since pillar posts tend to be quite lengthy, they contain relevant images or videos throughout the content to keep the reader engaged and on your page. Pillar posts are known as ‘cornerstone content’ or ‘knowledge base and are optimized to rank well on search engine result pages. The main objective of pillar posts is to support your marketing efforts and help establish your website authority on topics related to your industry. Pillar posts can also be use to genera leads for your business. A pillar post has a collection of interlinked pages centered around the main topic of the pillar page.

Advantages of Pillar Posts

Make no mistak creat pilla post take a lot of time and research. awb directory But they offer several advantages for various aspects of your web presence. Here are the top benefits of creating pillar posts and pages:

  • Helps to create an easy structure for visitors to understand the different topics on your website.
  • Allows you to create a roadmap and bind content with relevant hyperlinks to boost link equity.
  • Assists your website ranking by identifying and filling content gaps with helpful content.
  • Captures subscribers by attracting more viewers through quality content that is easily accessible.
  • Helps to acquire more links as people love to link to long-form articles covering a topic in-depth.
  • Boosts EEAT (Expertise, Experience, Authority, and Trust) of your domain, a crucial ranking metric used by Google.

 

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