The! advantage of SMS is that it has a high delivery rate to users and a high chance of being opened. SMS is characterized by being sent! to a phone number. With! the availability of number portability, many users have kept whatsapp lead the same phone number! so there is a high chance of the message being delivered to the intended recipient. SMS has an excellent point of having a high open rate because! users recognize that the message is addressed to them. It is efficient to use SMS when there is information that needs to be conveyed.
Relatively low cost per send
The advantage of SMS is that the cost per message is lower than that of direct mail. When sending an SMS individually, it can be sent for as little as 3 yen. Even when using an SMS sending service, it can be sent for as little as marketing agency structure vs agency org chart 10 yen, making it much cheaper than sending a postcard or letter. Email can be sent for free, but if it is not a free email service, it can cost several hundred yen per month. There are SMS services that do not incur monthly fees like free email services, so it is possible to keep costs down.
SMS can be sent if you have the recipient’s mobile phone number.
Prior consent is required to send SMS for commercial phone database purposes, but if you want to contact someone to request payment of a bill, you can send it immediately using their phone number. Since many people use the same mobile phone number for a long time, once you have one, you can send SMS forever. Another attractive feature is that users can receive SMS without having to install an app, so there is a high chance that it will reach anyone who has a mobile phone.
