There! is a high risk of it being thrown! away without being read.
DM can! convey a lot of information if the recipient opens it and looks! at the contents. However, the disadvantage! of DM is that if it is advertising DM and the! recipient does not think it is particularly important to them phone number lead there is a risk that they will throw it away without reading it. If it is a postcard DM! there is a chance that the contents will be read at a glance, but if it is an envelope, it may not be read at all. It is important to keep in mind that information may not be transmitted reliably! when using DM.
The disadvantage of direct mail is that it costs money and takes time to send it. The postage for direct mail is at least 6 yen. In marketing agency structure: the best types (with feedback from 5 agencies) addition, there is the printing cost for the materials to be mailed, and it generally takes a considerable amount of time and money to create the materials. Since increasing the amount of information unnecessarily increases the risk that people will not read it, it is also necessary to create materials that summarize the content concisely. The problem is that it takes a considerable amount of time from the start of planning to sending it out.
Misdelivery may occur
DMs are usually phone database delivered to users by post. Although you write the address and name on the mail before sending it, a known disadvantage is that it can sometimes be sent to the wrong address. Since mail is delivered by hand, it can sometimes end up in the mailbox of a neighbor by mistake. Also, if you don’t notify us of a change of address or have not set up forwarding, it can end up being delivered to someone else by mistake, so you need to be careful.
