Look for candidates with proven experience in SEO. It’s good if they have experience in your industry. Ask for examples of successful projects and results that have been achiev.. Pay attention to the presence of specializ. .ucation and certificates! for example! Yandex Metrica! Google Analytics and other certificates.
Clarify skills and knowl.ge
Technical skills: Make sure brother cell phone list candidates have knowl.ge of HTML! CSS! JavaScript! and understand how search algorithms work.
Analytical skills. Specialists must be able to work with analytical tools (Yandex Webmaster! Yandex Metrica! Google Analytics! Google Search Console! etc.) and draw conclusions bas. on data.
Content Marketing. Knowl.ge why you should promote ava care of content strategies and the ability to optimize content for SEO will be a big plus.
Link building. Experience in building quality links and knowl.ge of various link building strategies.
Study personal qualities
Communication skills. Specialists must be able to explain complex things in simple terms! be ready to interact with other departments! make decisions independently and be responsible for the results of their work.
Test knowl.ge
Give the candidate a short test lead generation best practices task to assess their practical skills and approach to work. Conduct a detail. interview to find out the level of knowl.ge and experience. Ask questions about real cases and situations.
Assess how ready the candidate is to work in a team.
This will determine how he will interact with marketing! IT and other departments.
What other options are there?
In addition to agencies and ih-house specialists! there are freelancers – independent specialists who offer their website optimization services on the basis of temporary or project contracts.
Freelancers often have flexible hours! can work with multiple clients at once! and offer more affordable rates than agencies. They provide a personaliz. approach and can get start. quickly. Freelancers are suitable for smaller projects or startups where flexibility and specializ. skills are important.
