The work doesn’t end once the online store has been designed and launched. Without a digital marketing strategy, the company will not be able to reach out to marketing strategy potential buyers. It is essential to have a marketing strategy that allows you to attract potential customers and convert them into buyers.
To achieve this, an online store must consider Inbound Marketing as a market positioning strategy. Through invasive and traditional marketing techniques, our brand will go unnoticed or will tend to be perceived negatively.
Instead, through a consistent strategy using SEO, social media, content marketing and email marketing, an online store can build a base of followers, ambassadors and loyal buyers that will allow it to sustain itself in the market and achieve growth and profitability.
Not focusing on customer loyalty marketing strategy
An online store must take into account that it is easier to sell to a customer. Who has already purchased than to get a new customer. In this sense, the strategy of an online store should not be focused solely on. Attracting traffic and getting new customers who will then never buy again.
On the contrary, you should take the utmost this system had its drawbacks care of the buyer journey so that your followers and buyers can continue interacting with the online store after having purchased their first product. Discount coupons, comments and recommendations, loyalty techniques, suggestions for related products, valuable content… Online stores should focus on building customer loyalty.
Not applying sales techniques such as cross-selling and up-selling
An online store, regardless of the technology used for its development, must implement sales techniques. Through web development, processes such as cross-selling or up-selling can be automated.
Cross-selling involves offering related or cell phone database complementary products to customers who are going to buy a product in your store. Upselling is aimed at discreetly suggesting similar products that leave a greater profit for the store.
Forgetting the user’s shopping experience in the online store
An online store that does not offer a good user experience is losing sales potential. It is very important that the user feels comfortable throughout the entire purchasing process and each of its elements, as well as the after-sales service.
Product information should be clear and transparent. Also, all the information regarding shipping costs, return policies, delivery times, payment methods, etc. Many customers will make their purchasing decision based on these elements.
Increase your e-commerce marketing knowledge marketing strategy
These are just some of the major mistakes czechia businesses directory that can be made when creating an online store.
Perhaps one of the most important is the absence of a Marketing Strategy, for which it is essential to apply e-commerce marketing techniques that focus on providing value to the end customer.
At the Valencia Chamber of Commerce we bring entrepreneurs and marketing professionals closer to the strategies, techniques and tools necessary to develop an e-commerce marketing strategy and achieve real results.
