Facebook announced the launch of the new pixel on its blog on June 11 , but for most people that is a far too technical peru phone number library and unclear story. In addition, there is no real step-by-step plan that clearly explains how to implement the pixel, which is why there is still a lot of confusion among online marketers. Nevertheless, implementing this upgraded Custom Audience pixel offers numerous advantages for advertisers. In this article I have tried to explain that as well as possible.
Retargeting via Facebook
Retargeting is the most effective form of online marketing. It is a perfect way to (re)capture the attention of your ideal target group, namely previous website visitors. It can be used by any company, large or small. Retargeting on Facebook works in the same way as retargeting on the web: a visitor comes to your website, informs himself about your services or products, but does not (yet) make the desired conversion.
Facebook retargeting
Retargeting via Facebook
Currently, Facebook offers two ad pixels. One for website Custom Audiences and a conversion pixel. The improved Custom Audience pixel makes it a lot easier for advertisers by combining the two existing pixels, allowing you to track conversions across your entire website, build audiences, and gain deep insights into how consumers use your website with a single pixel. You can structure your data to build improved audiences, optimize campaigns, and do it all with an ROI focus.
Sounds good, because the ‘old’ situation has a number of disadvantages. Smaller websites with a limited product range singapore lead could perfectly handle these two pixels. It only became a lot more difficult if you had a larger range. If you want to develop good advertisements on Facebook that fit your website visitors, the possibilities of the old pixels are often too limited. You can create a pixel per goal, but the more pixels, the slower your site and the greater the chance of conflicts between the different digital ethics for the digital world pieces of JavaScript. This can cause problems when loading your site, which in turn can have
