A New Here at Market8, we’ve successfully helped dozens of SaaS businesses capture more market share from some of their biggest competitors. In fact, we’ve built an actionable process around doing exactly that. We call it the Market8 Challenger system.
Let’s take a closer look.
1) Position Your SaaS To Win
saas-challenger-brand–position-your-saas-to-win
This was the core focus of our other blog – but it’s a very important point. Knowing how you want your buyers to perceive your solution is particularly important – especially when they’re comparing you to better established players in the market.
You need to know how your brand fits into the wider landscape. Positioning your SaaS for success is the first step you need to take.
saas-challenger- A New brand–define-your-special-offer
Defining your special offer means pinpointing the central feature that’s totally unique about your business: and building as close a connection as possible with your target buyers.
Authenticity counts. Showing you have purpose, direction, and a peru whatsapp number data 5 million human touch is a lot more effective than offering *everyone* a free trial. Connections lead to conversions. Empathy can help you stand out for all the right reasons
saas-challenger-brand–marketplace-optimization
As the first chart (blue) shows, 44% of onboarded the service account is available accounts return after their first week using a trial. This figure continues to drop until week 3, when the percentage of onboarded accounts finds a germany cell number relatively stable point — around 20% retention.
The category leaders – the ‘Zooms’ and ‘Slacks’ of the world – will always get top billing on marketplace and directory listings. But that’s why it’s even more important to make sure your business has a presence where your target customers go to evaluate all of the options available to them.
Not only that, you also need to create a profile that actually stands out. Your listings need to be optimized and capture attention.
