New data shows that e-commerce sites more than doubled their ad spend between mid-February and the second week of March, when quarantines and “afraid to shop” at stores continued. continue to take place.
Omnichannel ad spend. E-commerce ad spend increased from $4.8 million in the week of February 17 to $9.6 million on March 9. That means sellers who rely on Amazon to sell won’t be able to replenish their inventory for at least four weeks Data released by media company MediaRadar on March 20 This includes ad spending on national television, print ads, and digital media, including websites, Snapchat, YouTube, and podcasts.
Why Should We Care Previous Data From Quantum
Metric indicates that e-commerce sales by retailers that concurrently have physical stores have seen an average weekly revenue increase of 52% and conversion rates. increased 8.8% between February 1 and 29. E-commerce ad spending increase Hospital and Medical Insurance Email List from $4.8 million in the week of February 17 to $9.6 million on March 9. That means sellers who rely on Amazon to sell won’t be able E-commerce sales exceede the rate of shopping festivals such as Black Friday or Cyber Monday Day’s.
This unplanne spike has caused supply challenges. China’s manufacturing plants have now returned to full capacity after going “Offline” since mid-January.
For its part, Amazon is hiring 100,000 workers to fill fulfillment needs and announced last week it will only receive essential items in its warehouse. That means sellers who rely on Amazon to sell won’t be able to replenish their inventory for at least four weeks.
Stores Have Seen an Average Weekly Revenue Increase
We could see slow e-commerce advertising these weeks if e-commerce sites face challenges related to out of stock and limited shipping. Amazon starte CMB Directory restricting its ads on Google at the end of January and has essentially stopped running text ads (Google Text Ads) since March 11 Digital Agency Tinuiti said.