We have already written that the marketing field is vast and full of knowledge. Even the best courses cannot provide 100% complete knowledge in this area. Not only a beginner, but even an experienced specialist needs to constantly learn to stay singapore telegram data on trend. To do this, you need to take the following steps.
Read books on marketing
Books will help you understand the general principles and provisions of marketing, get a lot of ready-made solutions and simply get inspired by the experience of successful companies and experienced marketers.
There is no need to strive to read as many books as possible. Many of them describe the same thoughts, just in different phrases. To begin with, read 3-5 books, and then choose the next ones based on what knowledge you lack.
To begin with, pay attention to the following works:
- “Fundamentals of Marketing” by Philip Kotler.
- “Hacking Marketing” by Phil Barden.
- “Selling the Invisible” by Harry Beckwith.
- “Clear, understandable”, Maxim Ilyakhov.
- “Marketing 100%” by Igor Mann.
You shouldn’t limit yourself to books on marketing alone. A competent specialist should understand human psychology, know the basics of business, economics, and management. Knowledge in these areas can also be obtained from books, such as these:
- “The Psychology of Persuasion” by Robert Cialdini.
- “Good to Great” by Jim Collins.
- “Business Hack for Every Day 2.0” by Igor Mann.
- “The Decisive Man” by Dennis Bakke.
- “Memories of the Future” by Mikhail Khazin.
Subscribe to Marketing Newsletter
Many marketers and marketing agencies have their own blogs on their website, social networks or Telegram channel. There they share the latest news from the world of marketing, give useful tips and tricks, and publish cases.
Reading marketing blogs on Telegram is a great way to quickly get the most relevant knowledge. Many channels have open comments where you can ask your colleagues and the channel author for advice. We recommend subscribing to the following TG resources:
- Netology .
- Marketing and advertising .
- Ranevskaya on Internet marketing .
- Molyanov .
- TexTerra: all about marketing.
As for blogs on websites, you will learn a lot of useful information from Texterra, Cossa, VC, eLama, Netologiya Media.
- Study cases.
Other people’s cases help to apply the situation the consequences of a high repeat call rate to your task and find the optimal solution to your problem. Case analysis makes you think outside the box, helps to look at the problem from different angles and avoid many mistakes in your business.
Test different services.
Marketing courses offer the study of many services and programs, but their list is still not complete, and the study of existing ones is often superficial. Select the tools that are needed in your area and study them yourself.
Many services offer a free trial period, during which you can study the functionality well. You can also buy access to the site together with your “classmates”.
Basic knowledge of Photoshop and Excel will never be superfluous. The latter is worth learning at a good level, since in marketing it is often necessary to create formulas, pivot tables, use filtering systems, etc.
What skills should a marketer have?
The skills of any specialist are divided into hard skills and soft skills. Hard skills are those skills that can be learned, and their mastery can be b2b reviews measured. Soft skills include innate human skills that are also important for performing work, such as communication skills and balance.
Hard skills of a marketer.
The specialist must be able to:
- Conduct marketing research: study the market, product, competitors.
- Identify and segment your target audience.
- Make a SWOT analysis, calculate ROI, KPI, calculate conversion, cost per lead.
- Set up different types of advertising (in social networks, Yandex.Direct and Google Ads), buy advertising from bloggers and on other advertising platforms.
- Set up analytics, collect data from it and interpret it correctly.
- Conduct tests to test hypotheses and find the most profitable solution.
- Set up a sales funnel – guide the client from the stage of getting to know the product to the sale.
- Understand SEO, SMM, be able to work with marketing services and graphic editors.
- Write advertisements, sales texts, create mailings.
Above we have listed the basic skills that a marketer should have. The list of requirements varies depending on the marketing area and the company itself.
Soft skills of a marketer
Analytical skills are perhaps the most important skills of a marketer. In the process of work, you will have to analyze a lot of data, conduct a lot of research and tests. Without developed analytical thinking, it is impossible to find effective ways to promote a product.
In addition, a marketer must have developed the following skills:
- Communication skills: you will have to constantly communicate with the team and business owners.
- Curiosity: something is constantly happening in the marketing sphere, new tools and cases appear. You need to constantly learn to stay competitive.
- Multitasking: a marketer has to collect analytics every day, set tasks for the team, set up advertising, write texts and do a lot of other work.
- Stress resistance: constant communication with people, responsibility for advertising budgets and multitasking require strong nerves.
These skills can also be developed, although this may take time and possibly work with a psychologist.
How to Become a Marketer: First Job
In 2023, finding your first job in the digital sphere will not be easy. In times of crisis, companies are looking for experienced specialists who can immediately generate profit and not spend the company’s funds on their training. However, talented junior marketers have every chance of getting a position in a short time. Below, we will tell you how to get your first job.
