Media holding Rambler&Co together with the delivery service from stores and restaurants Cooper conducted a study of the gaming habits of Russians. Analysts found out how much time people devote to this hobby, which platforms they choose and how often they buy digital gaming products.
According to the survey, more than a third of Russians (38%) are keen on video games. More than half of them (55%) prefer a personal computer as a platform. Almost a quarter (24%) play on mobile phones. Game consoles (PlayStation, Xbox, etc.) are used by 15% of respondents, portable and retro consoles by 2% of respondents each, and VR headsets by 1%, the rest (1%) chose another option.
A quarter of users (25%) spend 1-2 hours
a week playing games, 21% – 3-4 hours. About 5 hours are spent on a hobby by 18% of respondents. 16% spend 5-10 hours in front of the screen, and every tenth (10%) – 11-20Almost a quarter of respondents hours and the same number (10%) even more.
Financial habits
More than half of video game fans (59%) periodically spend money on digital goods – in-game currency, subscriptions, etc. Of these, more than a third (39%) make purchases once every few months. 8% of survey participants allow themselves to spend 1-2 times a month, 7% up to three times a week, and 5% daily. The rest (41%) do not make game purchases.
66% of respondents spend an average of up to 1,000 rubles per month on game purchases, 26% – from 2,000 to 5,000 rubles. 4% are ready to spend 6,000-10,000 rubles and more than 10,000 rubles on video games every month.
Almost a quarter of respondents (22%) most often buy in-game currency and bonuses, 16% buy keys to activate games, and 14% top up their Steam, PlayStation, and Xbox accounts. industry email list Subscriptions (Game Pass, PlayStation Plus, etc.) are purchased by 8% of respondents. Battle passes and additional content (DLC, seasonal add-ons) are paid for by 5% of respondents. 2% spend on cosmetic items and skins, the same number buy payment cards for PlayStation, Xbox, or Steam. 1% of respondents rent or buy accounts with games. A quarter (25%) do not spend money on digital game goods at all.
Motivation of gamers
Every fifth respondent (22%) makes purchases during the pot calls the kettle black discounts and promotions. Another 19% spend money for in-game progress. 16% of users strive to make in-gameAlmost a quarter of respondents purchases to support developers. And 14% buy in-game items for collecting. The desire to stand out among other players (7%) and saving time (8%) also motivate respondents to make purchases. Another 2% of respondents make in-game purchases for investment purposes, the rest (12%) chose another option.
What do Russians choose?
According to Cooper, payment for services (Steam, clean email Roblox, etc.) accounts for over a third (35%) of game purchases in Cooper. Subscriptions to various platforms (Xbox, PS+) are in demand — their share is 22% of all game purchases through the service. These platforms provide access to a large number of games, which allows users to save significantly. Another 22% of digital purchases are software, including licenses and antiviruses. Cooper also offers a wide selection of video games for consoles and PCs — their share of orders is 21%.
The survey was conducted on the resourcesAlmost a quarter of respondents of the Rambler&Co media holding from March 6 to March 24, 2025, covering 32.7 thousand Internet users aged 18 to 50 years.
