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An example of the USP of the lite service

“A white card for a white salary” is An example of  the Monobank product’s USP. Differentiation from competitors occurs not only at the level of wording, but also at the level of product design. The USP is instantly memorable, and if a person needs to apply for a salary card, he will definitely remember the Monobank white card.

An example of the USP of a Monobank product

“Learn languages ​​with us for  free. Always” is  the USP of the language learning service Duolingo. It is not without reason that telegram number database the USP consists of two sentences – it is impossible not to notice the word “always”. This characteristic is a striking difference of the service: competitors only offer a temporary free period.

Example of USP of Duolingo service

“We deliver goods free of charge throughout sales cycle expressed in days Ukraine without prepayments and commissions for money transfers” is an example of the USP of the Panama online store. Quite a long formulation, but it reflects a clear competitive advantage .

Example of USP of the Panama online store

“Disinfection cleaning” is a unique selling proposition of a cleaning company’s service. A striking example of adjusting the USP to market conditions. In the midst of a pandemic, the offer clearly wins against the background of regular cleaning.

Example of USP of a cleaning company

“Like car sharing, only on electric scooters” is an of the USP of the lite service. One phrase clearly explains the essence and advantages of the service.

“A place for something tasty” is  of clean email the USP… of OKKO gas station! It would seem that we need to talk of about the of characteristics of gasoline or service – but this is obvious, so competitors talk about it.

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