In this article, we will explore the most common mistakes in creating a b2b call to action.
Mistakes to avoid in a b2b Call to action
An effective call to action must certainly adapt to the brand’s tone of voice but, in general, it must also respect specific characteristics. Inserting a poorly designed call to action, within a landing page, an email, an e-commerce platform marketing that starts with a call or on a website page, can compromise conversion, block the passage from one phase of the decision-making process to another and prevent the success of Inbound Marketing strategies.
Obviously it is frustrating to use resources to win customers and then instead receive few requests for quotes, few sales appointments, few or no closings of contracts. This can also depend on errors in the CTA, which do not push the lead or prospect to take the desired action.
Below we discover the most common mistakes in a b2b Call to Action.
Lack of CTA on the homepage
It seems unlikely, but according to Fortune, at least 50% of small and medium-sized businesses do not have a call to action on the homepage of their frist database company website. Especially in business to business, it is important to allow immediate contact with the company. Decision-making times are long, so it is useful to demonstrate immediate availability to learn more about the products or services you are offering.
A company website is not just a showcase but a fundamental point of contact that can initiate an interaction between companies.
