Customer Experience (consumer experience) is becoming one of the main differentiating factors for companies operating in the business to luxembourg phone number library business market, and not only. The ability to emerge from the competition with customer experience implies knowing how to build a lasting and profitable relationship with customers.
So, if you want to keep your existing customers, increase sales, and get more leads, you need to optimize your B2B customer experience. But how do you improve the customer experience?
Read the article where we explore what customer experience is, why customer experience is important in the B2B context, and provide image editing programs for bloggers and website operators advice on how to take care of your customers effectively and profitably.
What is meant by B2B customer experience
Customer experience is an approach that involves all business activities, from marketing to production, from sales to assistance, and influences the strategic choices for the development of the company.
Customer experience means putting the customer at the center of every business activity. Yet, according to research by the Customer experience b2b Observatory of the Politecnico di Milano, only 34% of companies adopt a customer-centric vision.
B2B Customer Experience: From Transaction to Relationship
In the past, many B2B companies focused list of real mobile phone numbers primarily on the business transaction. The goal was just to sell, but this perspective is rapidly changing.
Even today the goal is to reach the sale and generate an increase in turnover but, to do so, it is necessary to take care of the customer.
This means that B2B companies must connect with prospects to turn them into customers and create long-term relationships based on trust, dialogue and service. CX or customer experience is the focal point of this transformation.
