Doing b2b social media marketing is an activity that cannot be missing from a company’s strategic plan. Social media helps cultivate relationships with the target at every stage of the customer journey, from promotion to sales iran phone number library to customer service.
Social networks are constantly evolving, which is why it is important to keep track of all the trends in social b2b communication. According to Gartner, in 2025, 80% of sales interactions between b2b buyers and suppliers will take place on digital channels.
Read the article to learn more about what is meant by b2b social media marketing and follow our advice to increase and improve contacts marketing that starts with a call with your customers through company social channels.
What is B2B social media marketing?
B2B social media marketing is the set of marketing activities that a company uses to:
1. Make yourself known to other companies
2. present your offer of services or products
3. maintain relationships with existing customers
Obviously these activities must be coordinated with a strategy that must respect the company’s brand identity.
What are the benefits of social media marketing for a business?
B2B social media marketing allows you to frist database bring value to your company and helps you optimize your communication strategy across channels. Specifically, here are the advantages of using social networks for a business:
- promote brand awareness
- present the product or service
- make commercial transactions on social media
- educate on the use of the product or service
- promote customer engagement
- provide assistance
- increase the company’s reputation
- build customer loyalty
Hubspot is the platform that allows you to manage your company’s social channels in one easy tool. Use Hubspot to not miss opportunities for interaction, control campaigns and have visibility on the ROI of each b2b social media marketing activity.
